The Brand Education Podcast The Brand Education

Francisco Marmolejo is a visionary leader and President of Higher Education at Qatar Foundation (QF), overseeing coordination and support for eight prestigious universities within a unique ecosystem. With a background in education management and specialisation in International Higher Education, he brings a wealth of knowledge and expertise to the sector.

In this enlightening episode, Zeenat delves deep into the world of leadership with Francisco, exploring the importance of pushing boundaries and challenging assumptions to drive true innovation. Join them as they uncover valuable insights and strategies for success in the ever-evolving landscape of higher education.

Isobelle Panton is the Director of student recruitment and international at University Academy 92. She had a successful commercial career working across digital organisations scaling up sales and recruitment teams. She is a keen equality, diversity and inclusion champion, and has made a deliberate move into Higher Education in a bid to couple her commercial skillset with her passion for helping people.

In this episode, Zeenat sits down with Isobelle to discuss her approach to driving student recruitment and building high-performing teams at UA92.

Bill Faust is the managing partner and Chief Strategy Officer of Ologie, a national branding and marketing agency based in Ohio, United States. Bill's primary role is to help make brands more clear, compelling, and consistent through market research, brand strategy and integrated marketing. 

Join us as Zeenat chats with Bill to discuss the stepping stones to connecting with customers. Honesty is at its core, as staying true to every brand promise fulfilled helps secure customer loyalty for many years to come. Tune in for an insightful conversation about how a relationship between businesses and their audience is cultivated!

Mark currently leads the Strategic Communications and Marketing at The Alan Turing Institute, where he also plays a crucial role in building the Institute's brand and reputation across the globe. Mark works closely with university partners and influential connections in industry, academia, research, and government highlighting the Institute’s research impact. Mark is also a key member of the Institute's leadership team.

In this episode, Zeenat chats with Mark to discuss how to build a purposeful brand with a distinct sense of authority. They also explore how the value a brand like The Alan Turing Institute brings to the community it serves. 

Tamira Hamden is a Level C-certified brand strategist, currently Head of Brand and Digital Communications at Oxford University Press. Tamira has a background in community, content and digital marketing.

In this episode, Zeenat sits down with Tamira to discuss how heritage brands can harness the power of an established brand in order to find a place in the 'new world'. 

John Pritchard, Chair of Russell Group Directors of Strategy and Planning, Director at Durham University, and Board Trustee for Groundwork.

Lucian Hudson, Director, Advancement, Marketing & Communications at Durham University.  

In this episode, Zeenat sits down with John and Lucian to discuss the role strategy plays in brand & marketing at Durham University.