S3E7: What Drives Content Consumption and Buying Behaviors? w/ Jackie Bebenroth Human Evolution Project

In this episode, we talk to Jackie Bebenroth. She is the CEO and Brand Advisor of Muse - a change agency. Muse is a branding and content marketing agency that supports visionary leaders in the food and wellness industries.
We talk about what Jackie learned from investing $17k into her own research study, content strategy for 2022, the five change stage frameworks, prospect vs client experiences, and so much more.

Show Notes: 


(02:47): Change and transformation (12:29): Five change stage framework(17:27): How to market your business in 2022(22:15): Adding value to your brand(30:35): Role of process communication in your business(42:45): Prospect experience vs. client experience (50:34): Digital marketing of your business(1:07:37): Foundation of content strategy
How to connect with Jackie: 


Website: https://www.museheadquarters.com/
Functional Medicine Patient Perception Report:  https://www.museheadquarters.com/functional-medicine-report/
Muse Instagram: https://www.instagram.com/museheadquarters/
Muse Facebook: https://www.facebook.com/MuseContentGroup/


Jackie's LinkedIn: https://www.linkedin.com/feed/
Jackie's Instagram: https://www.instagram.com/jackiebebenroth/


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Human Evolution Project
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