Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop, discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team’s strategy this year. 

Tune in to learn:

• The focus on digital transformation (2:46)
• Build-A-Bear’s bifurcated business model (11:16)
• Why to have an agnostic view regarding points of customer engagement (18:16)
• Insights into holiday marketing (37:28)

Mentions:

• Build-A-Bear After Dark
• Andrea Brimmer, Head of Marketing, Ally Financial
• Count your Candles, Pay your Age
• Build-A-Bear Entertainment
• Honey Girls (Build a Bear Entertainment Movie)
• Build-A-Bear Radio
• Mace Security International
• Lindsay Roy, SVP of Consumer Experience and CMO, Hallmark
  • Lindsay’s Marketing Trends Episode
• Build-A-Bear Foundation
• Salesforce Loyalty Cloud

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