24 min
The Crossover Between Brand and Customer Experience Now Brands Talk
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- Marketing
The term “customer experience” has become synonymous with “customer support” and this misconception is at the root of most modern CX problems.
In today’s episode, Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, joins us to pick apart the “customer experience” so that companies can understand what they need to do to transcend siloes, align brand and CX, and start delivering the kind of VIP experiences that keep customers coming back for more.
Join us as we discuss:
Opportunities to represent the brand
Creating cross functional leadership teams
Misconceptions about customer experience and brand interactions
The term “customer experience” has become synonymous with “customer support” and this misconception is at the root of most modern CX problems.
In today’s episode, Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, joins us to pick apart the “customer experience” so that companies can understand what they need to do to transcend siloes, align brand and CX, and start delivering the kind of VIP experiences that keep customers coming back for more.
Join us as we discuss:
Opportunities to represent the brand
Creating cross functional leadership teams
Misconceptions about customer experience and brand interactions
24 min