Sherlock Holmes, Rory Sutherland, and The Intersection of Cognitive Psychology and Advertising The Voiro Podcast

[Voiro Podcast - Season 5 Episode 2] Discover the captivating world of human behaviour and advertising on the Voiro Podcast! Join us as Varadha Raghunathan from BigBasket takes us on a fascinating journey through the psychology of nudges and decision-making.


In this eye-opening conversation, Varadha and Anand explore:


1️⃣ [1:08] Varadha’s inspiring journey and his role at BigBasket.
2️⃣ [8:45] Uncover the perception of digital nudges in the era of screen overload.
3️⃣ [11:05] Behavioural economics in retail and how people perceive
4️⃣ [25:01] Dive into common cognitive biases.
5️⃣ [26:18] Learn how the retail industry leverages human behaviour insights.
6️⃣ [41:53] Understand why applying cognitive psychology to ads is about influence, not manipulation.
7️⃣ [56:19] Explore how BigBasket deciphers consumer behaviour and implements effective nudges.
8️⃣ [1:00:26] Delve into the future of generative AI's impact on scaling nudges.


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CC: Rory Sutherland, Payless, Loreal, IKEA, BigBasket, Midjourney, Entropik, Lava Kumar


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