Boutique Chat The Boutique Hub with Ashley Alderson

Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience.
Resources:  
Facebook Ads Masterclass 

Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement. 
Resources:  

Boutique Summit 2024 

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April Rector: Instagram 

The Light House Boutique: Website | Facebook | Instagram 

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Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Small Business Marketing Handbook 

Hubventory | Wholesale 

How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.

Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking common misconceptions to tackling budget concerns. 
Resources:  

Facebook Ads Masterclass 

Boutique Hub Black 

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Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Boutique Summit 2024 

Small Business Marketing Handbook 

Hubventory | Wholesale  

We've all heard people say "cash is king." But more important than cash—and what leads to more cash—is culture. Listen in to learn why figuring out your company's culture is the key to long-term success.


Ashley Alderson: Instagram The Boutique Hub: Instagram

In the intricate process of garment production, there is a lot of complexity that often goes unnoticed. Joining us today is Philippa Comfort from Creative Culture Consulting, sharing her journey into the industry and revealing the nuances of garment production that many overlook. Philippa explains the behind-the-scenes realities of production, the crucial decisions influencers face when starting a brand, and the importance of careful sourcing to ensure quality and specialization.
Resources:  

Wholesale Courses: Brand Owner Basics | Apparel Manufacturing Masterclass | Tradeshow Marketing Handbook | Wholesale Marketing Handbook 
Ashley Alderson: Instagram 
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 
Boutique Summit 2024 
Small Business Marketing Handbook 
Boutique Hub Black 
Hubventory.com 
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