Equality Inside Out: Can gender equality in teams drive gender equality in campaigns and innovations‪?‬ B2B: Breakfast to Business

Equality Inside Out is a special episode in partnership with the IMMAP and Investing in Women, An Australian Government Initiative. Last June, the IMMAP and Investing in Women organized a Breakfast Roundtable, which was a unique opportunity for IMMAP members to get up close and personal with some of the country’s leading digital marketers. Our focus: Gender equality at work and how it manifests in the work we do as movers and shakers in this digital creative industry. There is a clear business case for gender equality in campaigns. Research suggests that progressive gender portrayals can increase brand equity and have an impact on sales. As the industry endeavors to improve gender portrayals in campaigns and challenge tired stereotypes, the tendency is to look into the work itself. Three speakers. Ten participants with thought-provoking questions. One relevant and powerful conversation.