What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer at SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.

Tune in to learn:

• About SADA and about Narine’s role as CMO there (03:30)
• About SADA’s “customers-for-life” philosophy (17:40)
• What inspires Narine’s leadership style (32:30)
• How Narine’s immigrant experience has shaped her team-building work at SADA (38:30)

Mentions:

• “Diversity In The Channel: No Longer Just A Compliance Play” (CRN article)
• “3 Ways To Understand Growth Marketing” (Forbes article)

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