Mastering Modern Selling

Tom Burton, Brandon Lee, Carson V Heady
  • 5.0 (8)
  • MARKETING
  • UPDATED DAILY
Mastering Modern Selling

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics. In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers. By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry. Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

  1. 3D AGO

    MMS #134 - Redefining the PIP: A New Playbook for Sales Growth

    Send us a text In this powerhouse episode of Mastering Modern Selling, Brandon Lee, Tom Burton, and Carson Heady are joined by JD Miller, a seasoned sales executive turned private equity advisor. With six successful exits under his belt, JD brings a rare blend of operational insight and boardroom savvy. The discussion centers on how private equity firms evaluate and scale their portfolio companies—especially in the sales and marketing domains—and what sales leaders can do today to...

    58 min

  2. APR 17

    MMS #133 - Modern Sales in Motion: What’s Working in 2025 with Brandon Lee and Tom Burton

    Send us a text In this episode of Mastering Modern Selling, Brandon Lee and Tom Burton explore the evolving world of sales and marketing in 2025. They focus on the strategies that are truly working in today’s fast-changing landscape and provide actionable insights on how businesses can thrive. From content strategy to social selling and the importance of patience, this episode is packed with thought-provoking ideas for sales professionals. Patience in Sales and Content StrategyIn ...

    1h 7m

  3. APR 10

    MMS #132 - Prospect Smarter, Present Better, Win More

    Send us a text In this episode of Mastering Modern Selling, where Brandon, Tom, and Carson were joined by the legendary Tim Wackel. With four decades of experience and stories from the trenches, Tim unpacked the habits and strategies that consistently deliver sales success—regardless of changing tools or trends. In a world overwhelmed by automation and AI-generated pitches, Tim reminds us that the core of selling hasn’t changed: it’s still about people, curiosity, and meaningful convers...

    1h 2m

  4. APR 3

    MMS #131 - Modern Sales Mastery: Strategies for Standing Out and Winning Big with Carson Heady and Tom Burton

    Send us a text In this powerful episode of Mastering Modern Selling, co-host Tom Burton sits down with Carson Heady to explore his latest book The Show Must Go On. This isn’t just a typical sales book—it’s a deeply personal, tactical, and tested playbook from one of the top voices in modern sales. The episode unpacks Carson’s journey from early setbacks to building a repeatable sales model that’s generated over a billion dollars in revenue—primarily through LinkedIn. Whether you'r...

    58 min

  5. MAR 27

    MMS #130 - Capturing the CEO’s Magic Touch: Amplifying Strategy Across Sales, Marketing & Success with Tim FitzGerald

    Send us a text In this episode of Mastering Modern Selling, Tim FitzGerald joins the team to discuss key strategies for early-stage companies, particularly around navigating sales during the startup phase. With decades of experience in software sales, Tim offers his expertise on how founders can streamline sales efforts, make strategic decisions, and avoid common pitfalls when scaling their businesses. Sales as a CEO's Responsibility: Tim shares that in early-stage companies, found...

    58 min

  6. MAR 20

    MMS #129 - The Price of Winning: How Smart Sales & Negotiation Drive Bigger Profits with Brian Doyle

    Send us a text In this episode of Mastering Modern Selling, the hosts welcome Brian Doyle, CEO of Holden Advisors, to discuss the critical role of pricing and negotiation in B2B sales. With a background as an Air Force pilot and extensive experience in sales leadership, Brian provides a strategic framework for setting the right price, understanding value, and negotiating effectively. Many salespeople struggle with articulating value and justifying price, often defaulting to discounting ...

    1h 7m

  7. MAR 13

    MMS #128 - Cracking the Code of Modern B2B Sales with Anthony Iannarino

    Send us a text In this episode of Mastering Modern Selling, hosts Brandon Lee and Carson Heady are joined by special guest Anthony Iannarino to explore how to successfully navigate the changing B2B sales landscape. They discuss why traditional outreach methods are failing, how buyers' expectations have shifted, and what sales professionals must do to build real connections that drive results. 1. The Evolution of the Buyer’s Journey Buyers no longer rely on salespeople for information; t...

    1h 10m

  8. MAR 6

    MMS #127 - The Power of Live Selling: How to Build a Brand and Drive Sales with James Buckley

    Send us a text In this episode of Mastering Modern Selling, hosts Carson and Tom dive deep with James Buckley, host of the Sell Better daily sales show. James shares how going live every day transformed the way sales professionals learn, engage, and sell in today’s fast-paced digital world. He walks through his journey, the shift from traditional selling to content-driven engagement, and how sales teams can stay ahead by becoming practitioners—actively doing what they teach. 1. Co...

    1 hr
See All (130)

    5
    out of 5
    8 Ratings

    About

    At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics. In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers. By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry. Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

    Information

    • Creator
      Tom Burton, Brandon Lee, Carson V Heady
    • Years Active
      2022 - 2025
    • Episodes
      130
    • Rating
      Clean
    • Copyright
      © 2025 Mastering Modern Selling
    • Show Website
      Mastering Modern Selling

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