Path to Visibility Janice Mandel

Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand?This isn’t uncommon and it can be so frustrating!But there is a reason why this is happening AND a solution to the problem. It takes a bit of work, but it's not hard or time-consuming.All you need to do is some good old-fashioned, target audience research. Often overlooked, target audience research is key to almost all successful marketing cam...

This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.Andrea spent most of her career as a senior executive at Canada's leading condominium developer, Tridel Corporation where she built a leadership profile for herself within the company and beyond. This includes a social media community of more than 6000 followers where she shares her thoughts and opinions on a range o...

On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn. Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trainer and hosts the popular LInkedInformed podcast. I've been listening to him for years and know first hand that Mark is always on top of the latest LinkedIn features. And fortunately for us, one of the services he provides is training on how to use LinkedIn to get...

In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching. Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Twitter, makes him the perfect person to offer insights and advice on how to effectively work with the media.Listeners will come away from this episode with a deeper understanding of how to generate compelling story ideas and position themselves for succe...

Get the free resource mentioned in this episode:Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media. In today's episode: Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder, "How did that happen? Why are they being interviewed? Why not me?"Or maybe you see them and think, "That's fine...no one pays attention to local media coverage."In today's episode I start by discussing the benefits of becoming well-known in t...

Building visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition. But when funds are limited and you can't hire an agency to do your marketing, things can get awkward. Because let's face it...being active on social media, creating content and building an email list don't come naturally to everyone. And it's no wonder people feel uneasy about marketing. Every time you turn around you're confron...