The Digital Restaurant Carl Orsbourn & Meredith Sandland

Discover the future of restaurant delivery and technology in our latest episode, where Meredith and I dissect Deliveroo's earnings, the shift towards first-party pickup channels, and how senators are scrutinizing junk fees. If you're in the restaurant business or just a food delivery aficionado, this discussion is packed with insights on consumer behavior, the UK versus US financial transparency, and whether pandemic-driven changes are here to stay. 

Join us as we navigate the dynamic interplay between customer data trends and restaurant technology. We'll explore why operators are craving end-to-end tech solutions and how this demand is transforming customer interactions, from digital kiosks to personalized ordering experiences. Don't miss out on our analysis of investment trends within the industry and the critical need for transparency in digital transactions, a hot topic amongst policymakers. Tune in for an enriching conversation at the forefront of the restaurant industry's tech evolution.
Support the show
🔔 Subscribe to The Digital Restaurant Podcast and follow us on YouTube for more episodes that combine the love of food with the latest in technology. Your next restaurant tech adventure starts here!

📖 Get your copy of the Delivering the Digital Restaurant books at www.theDigital.Restaurant

🎤 Have Carl or Meredith come and speak at your company conference! Learn more at www.theDigital.Restaurant

🎙️📰Please subscribe to our newsletter and connect with Carl & Meredith's Delivering the Digital Restaurant page on LinkedIn for their twice-a-month newsletter.

This special edition of The Digital Restaurant podcast features James Buell COO of World of Beer Bar & Kitchen, discussing the innovative approaches to digital customer acquisition. The conversation revolves around how the integration of technology, particularly through partnerships with companies like Nift, plays a crucial role in driving customer engagement and loyalty.

James shares his journey from a marketer to COO, emphasizing the value of mentorship and seizing opportunities within smaller, nimble teams. World of Beer's focus on delivering exceptional customer experiences, both in-house and digitally, through their open floor plans, exceptional beer and food offerings, and customer-centric operations, is highlighted as a key differentiator in the competitive restaurant landscape.

The use of digital tools, such as the World of Beer app, enhances customer engagement by offering personalized recommendations and encouraging exploration within the beer community. The discussion also delves into event marketing and the strategic pivot to grassroots approaches, effectively bridging the gap between digital presence and physical experiences.
 
Nift emerges as a pivotal partner in acquiring net new customers by leveraging geo-targeting to introduce World of Beer to potential patrons who have yet to experience their offerings. James underscores the importance of the first visit, facilitated by Nift's unique approach to customer acquisition, which not only introduces new customers to World of Beer but also significantly impacts average check sizes compared to traditional marketing methods.

The conversation with Nift also covers the mechanics of their model, emphasizing the symbiotic relationship between digital initiatives and physical customer experiences. Nift's ability to generate new customer visits without cannibalizing existing clientele and its measurable impact on business metrics such as average check sizes and customer acquisition costs underscores its value as a digital marketing tool.

James' narrative reflects a comprehensive digital strategy that embraces technology, personalized customer engagement, and partnerships to enhance the dining experience and business growth. His insights offer valuable lessons on the dynamic interplay between digital innovation and operational excellence in the restaurant industry.

Learn more about Nift at www.gonift.com

Learn more about World of Beer at www.WOBfranchising.com
Support the show
🔔 Subscribe to The Digital Restaurant Podcast and follow us on YouTube for more episodes that combine the love of food with the latest in technology. Your next restaurant tech adventure starts here!

📖 Get your copy of the Delivering the Digital Restaurant books at www.theDigital.Restaurant

🎤 Have Carl or Meredith come and speak at your company conference! Learn more at www.theDigital.Restaurant

🎙️📰Please subscribe to our newsletter and connect with Carl & Meredith's Delivering the Digital Restaurant page on LinkedIn for their twice-a-month newsletter.

Imagine your dinner zooming to your doorstep, no driver in sight - that's the future we're unpacking as Waymo and Uber blaze trails with driverless deliveries right here in Arizona. The roads to cost reduction and safety enhancements are mapped out in a captivating discussion, where we navigate through the impact on tipping culture and the potential for marketplace delivery services to thrive. Then, in a personal twist, I share a laugh-out-loud debate: when celebrating milestones, should one opt for car-shaped dumplings or the real deal?

When the screens go dark and the systems crash, how do digital restaurants keep the burger flipping and the dough rising? We're examining the lessons learned from tech outages that left giants like McDonald's and Panera in a bind. With insights from industry experts, we strategize on defending against cyber threats and maintaining customer trust amidst digital disruption. Plus, we look beyond the IT department for answers, exploring how entire teams can become cyberspace sentinels.

Joining us for a riveting exchange, Priyam Saraswat from Vooch dives into the murky waters of chargebacks and 'friendly fraud,' a growing thorn in the side of restaurant revenues. With the younger crowd's slight of hand challenging operators, we rally the community to discuss tactics for shielding businesses from these sneaky setbacks. We also ponder the potential of driverless tech in easing these financial pains. Your thoughts on these pressing matters are not just welcomed, they're essential – let's stir up the conversation and cook up some tech-savvy solutions together.
Support the show
🔔 Subscribe to The Digital Restaurant Podcast and follow us on YouTube for more episodes that combine the love of food with the latest in technology. Your next restaurant tech adventure starts here!

📖 Get your copy of the Delivering the Digital Restaurant books at www.theDigital.Restaurant

🎤 Have Carl or Meredith come and speak at your company conference! Learn more at www.theDigital.Restaurant

🎙️📰Please subscribe to our newsletter and connect with Carl & Meredith's Delivering the Digital Restaurant page on LinkedIn for their twice-a-month newsletter.

In this insightful episode, we're thrilled to welcome Lauren Fernandez, the visionary behind Full Course, a groundbreaking initiative reshaping the landscape of the food industry. Lauren joins host Meredith to share the exciting journey and purpose of Full Course, an organization dedicated to empowering underrepresented entrepreneurs in the culinary world.
Lauren reveals the inspiring addition of three dynamic women to the Full Course board, each bringing a wealth of experience and knowledge to support the mission. From the revival of legacy brands to the infusion of tech in restaurants, Lauren and Meredith delve into the essence of Full Course's mission: to provide minority and women entrepreneurs with the necessary tools, strategies, and capital to grow their brands.


This conversation is not just about investment; it's about making a tangible impact, nurturing brands that cater to diverse communities, and fostering a more inclusive industry. Lauren discusses the challenges these entrepreneurs face, from the lack of access to capital to the need for operational expertise, and how Full Course is addressing these gaps.


Moreover, Lauren touches on the significant consumer behavior shifts post-pandemic, highlighting the demand for culturally rich and diverse dining experiences. This episode is a deep dive into how Full Course is not just investing in businesses but is committed to changing lives by supporting the growth of unique, culturally significant restaurant brands.


Meredith and Lauren explore the critical role of technology in modernizing restaurant operations, emphasizing the need for innovative solutions to age-old problems like inventory management. They also discuss the essential elements Full Course looks for in potential investments, with a strong focus on the founders' vision, leadership, and the brand's unique position in the market.


Join us as Lauren Fernandez shares her passion and vision for a more inclusive and innovative food industry, through the lens of Full Course. This is more than an investment story; it's a movement towards a future where every entrepreneur, regardless of background, has the opportunity to thrive in the culinary world.
Support the show
🔔 Subscribe to The Digital Restaurant Podcast and follow us on YouTube for more episodes that combine the love of food with the latest in technology. Your next restaurant tech adventure starts here!

📖 Get your copy of the Delivering the Digital Restaurant books at www.theDigital.Restaurant

🎤 Have Carl or Meredith come and speak at your company conference! Learn more at www.theDigital.Restaurant

🎙️📰Please subscribe to our newsletter and connect with Carl & Meredith's Delivering the Digital Restaurant page on LinkedIn for their twice-a-month newsletter.

Could your next meal be crafted by artificial intelligence? Tune in as we unwrap the layers of a tech-charged restaurant revolution, where NVIDIA's silicon brains may soon whisk up your dinner while unified commerce cooks up a seamlessly interconnected dining experience. We've sliced into the heart of the pizza-making world at the Vegas Pizza Expo, savored the digital-only innovation of Chick-fil-A's New York experiment, and peppered in Joe Kaskowski's seasoned insights. Our journey through the industry isn’t just about tasting the future; it's about savoring the rich blend of tradition and tech.

This week's menu also serves up a hearty discussion on the financial tech shake-up with Loop AI, stirring the pot on the sticky issues of third-party delivery woes. As we sift through the grit of transaction tracking and untangle the spaghetti of chargebacks and cancellations, we're seasoning our conversation with a dash of legislative spice from Florida's latest direct communication laws. It's a full course of strategizing and storytelling, plated with a side of personal experiences and a sprinkle of human essence that no robot chef could ever replicate. So, grab your fork and let's dig into the delicious details!
Support the show
🔔 Subscribe to The Digital Restaurant Podcast and follow us on YouTube for more episodes that combine the love of food with the latest in technology. Your next restaurant tech adventure starts here!

📖 Get your copy of the Delivering the Digital Restaurant books at www.theDigital.Restaurant

🎤 Have Carl or Meredith come and speak at your company conference! Learn more at www.theDigital.Restaurant

🎙️📰Please subscribe to our newsletter and connect with Carl & Meredith's Delivering the Digital Restaurant page on LinkedIn for their twice-a-month newsletter.

In a recent captivating episode, industry visionaries Carl Orsbourn, Meredith Sandland, Dan Londono, and moderator Kristen Hawley dove deep into the transformative wave sweeping across the restaurant and hospitality sector. Amidst a backdrop of relentless change propelled by digital innovation, consumer preferences, and the global pandemic, the panel explored how the landscape of dining and food delivery is evolving.

The episode, rich in insights, began with an emphasis on the pressing need for adaptation within the restaurant industry. Facing new cost pressures, shifting business models, and an ever-growing demand for technological integration, the discussion underscored the importance of resilience and creativity among restaurant operators. The panelists, representing a spectrum of expertise from startup ventures like Alfalfa to seasoned authors and analysts, shared their perspectives on navigating these changes.

Central to the conversation was the concept of delivering the digital restaurant experience. Carl and Meredith, co-authors of "Delivering the Digital Restaurant," shared their journey into writing the book and the necessity for restaurant owners to seriously consider digital adoption. Dan Londono shared Alfalfa's story, illustrating how a tech-enabled approach from the ground up can redefine the fast-casual dining experience, focusing on a balance between healthy eating and indulgent treats like salads and donuts.

A significant part of the discussion revolved around the challenges and opportunities presented by off-premise dining options such as delivery and takeout. With consumer behavior tilting increasingly towards convenience, the panelists delved into how restaurants could optimize their operations and customer experience through technology, without sacrificing the essence of hospitality that defines the industry.

Dynamic pricing emerged as a pivotal theme, with Carl introducing the audience to the concept of using data-driven strategies to adjust pricing in real time, mirroring practices from the airline and hotel industries. This approach, he argued, could lead to more efficient pricing strategies that align more closely with customer demand and willingness to pay.

The human element of the restaurant business, particularly labor issues and the changing workforce dynamics, was also addressed. The panelists shared innovative solutions to staffing challenges, including leveraging technology for training and operations, and fostering a culture that values and motivates employees.

As the conversation unfolded, the future of restaurants was painted as one of immense potential, driven by personalization, efficiency, and sustainability. The panelists envisioned a world where technology not only streamlines operations but enhances the dining experience, making it more tailored and enjoyable for consumers.

In conclusion,
Support the show
🔔 Subscribe to The Digital Restaurant Podcast and follow us on YouTube for more episodes that combine the love of food with the latest in technology. Your next restaurant tech adventure starts here!

📖 Get your copy of the Delivering the Digital Restaurant books at www.theDigital.Restaurant

🎤 Have Carl or Meredith come and speak at your company conference! Learn more at www.theDigital.Restaurant

🎙️📰Please subscribe to our newsletter and connect with Carl & Meredith's Delivering the Digital Restaurant page on LinkedIn for their twice-a-month newsletter.