How do you connect with potential customers before their attention is pulled away? Chris West, CEO of Verbal Identity, contends that “radical brevity” in branding is essential in modern marketing and failure to adapt will be detrimental to business. On this episode, Chris explains the importance of language, succinct writing and aligning your team behind a brand identity. 

Tune in to learn:

• The importance of radical brevity (06:08)
• A good example of radical brevity (14:31)
• How businesses can prepare their employees for succinct writing (17:01)
• The importance of aligning your teams through your brand (25:37)
• Why should companies train their writers? (32:47)

Mentions:

• Strong Language The Fastest, Smartest, Cheapest Marketing Tool You're Not Using (Book by Chris West)
• Revolut

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