Bastin Gerald and Profit.co are helping businesses successfully execute Action and Ambition

In this interview, the CEO and founder of Profit.co Bastin Gerald talks us through how companies can bridge from business strategy to successful execution. Bastin believes that Objectives and Key Results (OKRs) metrics are the key to unlocking success because, fundamentally, it’s people that drive strategies forward. OKRs is a goal setting framework pioneered by Intel and used by organizations to define, measure, and track outcomes. Profit.co recently raised a $11m funding round having helped enterprises drive successful business outcomes through its OKR based execution platform.