22 min
Using the Creator Economy to Your Advantage with Patricia Santos, Founder of Volition Beauty The Journey
-
- Business News
Patricia Santos did not set out to start a beauty company. But when she saw a problem that needed solving in the intensely competitive (and overwhelmingly male) world of cosmetics, she knew she had landed on a good idea. That good idea – Volition Beauty – is quickly re-shaping the cosmetics landscape by putting the power back in the hands of the consumer in an innovative way.
Patricia Santos did not set out to start a beauty company. But when she saw a problem that needed solving in the intensely competitive (and overwhelmingly male) world of cosmetics, she knew she had landed on a good idea. That good idea – Volition Beauty – is quickly re-shaping the cosmetics landscape by putting the power back in the hands of the consumer in an innovative way.
22 min