The Digital PR Podcast Propellernet

Ever want to know what journalists really think of PRs? What makes them link to a campaign? Do they really want to go for a coffee with you or tell you how their holiday was? Are they as worried about AI taking over as people PR-side are? For our final episode of Season 2, Lou and Steve catch up with Trinity Mirror's Katie-Ann Gupwell, to get all the insider info on journalist/PR relationships, how we can optimise our working dynamics, and what a day in the life of a journalist actually looks like.

For our final minisode with the Propellernet Digital PR team, we're taking it all the way back to basics with the age old question- what is Digital PR? To give you all the answers, we call on Digital PR Director Steph Finch, who has been in the game since link building was even called link building. Hailing from a totally digital background, and bringing over 10 years of experience to the table, Steph talks about what advice she'd give to people wanting to entre the industry, her favourite campaigns, and why she doesn't actually like the term 'Digital PR'.

This week we're mixing things up a bit with not one but two guests joining us to debate one of the industry's hottest topics- to work from home or return to the office? Mary Hickey, Senior Digital PR Manager at North, is a huge advocate of working from home and the work/life balance it brings her. Rich Leigh, founder and CEO of Radioactive PR, thinks better work and team collaboration happens in the office. At a time when it seems every agency is figuring out how the hybrid working world works for them, this is one not to miss!

On this week's minisode, Steve is joined by Richard Paul, Propellernet's Creative Director. This time it's all about ideas, with conversation topics including creative campaigns, how to overcome an ideas block, and what Richard does in the shower that Steve does in the car....

It seems like more and more Digital PRs are leaving their inhouse and agency jobs to take to the open roads of freelancing. Digital PR is a career that lends itself to freelancing with its project and strategy-led nature, and as many organisations tighten their agency purse strings, hiring freelancers can be cost effective for both brand and worker. Having worked inhouse, agency-side and freelance, Isa Lavahun sits down with Lou and Steve to discuss how the world of freelancing compares to more 'traditional' employment.

Everyone knows that PR calendars flow on a combination of current events, awareness days, pop culture and seasonality. Sometimes, though, it can be tricky to find an in for your client to get their voice heard above the noise, especially if their offering is seemingly unrelated. This week, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspective. She details how it worked for one of Propellernet's most successful reactive campaigns, and touches on her favourite niche-based OOH campaign and content campaigns too. Get your notepads at the ready, this is one you don't want to miss!