How a Youtuber Built an 8-Fig Holdco of 6 Businesses | Arie Scherson Interview

Meet Arie Scherson, co-founder of Bluedot Holdings, a fast-growing e-commerce and SaaS holding company with six portfolio businesses generating over $10 million in revenue. Arie started his journey as a YouTuber in his 20s, testing 15 different products before mastering Facebook Ads and scaling his first business. Through relentless experimentation, investing, and team-building, he has built a diverse portfolio, including an agency, a SaaS business, and four e-commerce brands. Despite the challenges of managing multiple ventures, Arie continues to acquire, scale, and optimize businesses—proving that content, marketing, and persistence are powerful tools in the modern business landscape. In this episode, we dive deep into his early failures, investment strategy, deal structures, and the key lessons he’s learned on his journey. Please enjoy this conversation with Arie Scherson. ---------------------------------------------- Timestampls: 00:00:00 - Intro 00:00:52 - Early days and first failures 00:03:50 - Learning everything from Youtube 00:05:24 - Working as a server while in university 00:07:44 - First company 00:11:12 - Current portfolio of 6 companies 00:19:09 - It’s often scary to do multiple things 00:22:30 - The power of selling only the right products00:28:40 - Experiment as much as you can 00:31:25 - How a trendy product became a $500m company 00:34:57 - Content is leverage 00:38:15 - Ecommerce is hard, really hard 00:41:42 - Deal structures 00:48:39 - How Arie and his team working to run their businesses 00:52:21 - Biggest challenges of the last 2 years 00:56:48 - Arie’s secret sauce which allows him to succeed 00:59:58 - Why did Arie buy a $50,000+ course? 01:04:04 - Favorite book 01:06:40 - Best investment advice Arie has ever received 01:10:27 - Domino effect on tariffs ---------------------------------------------- Follow Mikk/PrivatEquityGuy on Twitter: https://x.com/PrivatEquityGuy Arie on Twitter: https://x.com/ariesnotebook This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.