152 episodes

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders

Innovators Can Laugh is your essential source for SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business. Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
The show is brought to you by B2B PodPros. Apply to work with Eric: https://www.b2bpodpros.com/

Innovators Can Laugh Eric Melchor

    • Business
    • 5.0 • 11 Ratings

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders

Innovators Can Laugh is your essential source for SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business. Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
The show is brought to you by B2B PodPros. Apply to work with Eric: https://www.b2bpodpros.com/

    The next generation of search technology for multimedia content

    The next generation of search technology for multimedia content

    Marin Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents.In this conversation, Marin shares his journey from working at Amazon to founding his own startup and the challenges he faced along the way. We talk about the importance of building th...

    • 21 min
    Unique AI and Automation Tool to Personalize Your Outreach

    Unique AI and Automation Tool to Personalize Your Outreach

    This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.How can you utilize AI and automation to personalize your outreach efforts?Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for better results. In this conversation, Jesper shares his journey in building a successful B2B marketing platform, the power of social selling, and the importance of...

    • 36 min
    Unheard of Way to Monetize Your Podcast

    Unheard of Way to Monetize Your Podcast

    No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comMy approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship.This interview was originally aired on Linda Melone's B2B Healthy Copytalks podcast.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe ...

    • 38 min
    Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu.

    Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu.

    No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comDelia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. Instead, they take the content produced and test it on Facebook and other channels. Results?Well, they're kicki...

    • 32 min
    Tech for Good: Innovating Sustainability in Fashion and Industry

    Tech for Good: Innovating Sustainability in Fashion and Industry

    This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and MetrikFlow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI personalization and sustainability to match consumers with the best sustainable fashion brands. He shares how they on...

    • 25 min
    How to throw a cocktail networking party (and make new friends)

    How to throw a cocktail networking party (and make new friends)

    I share my easy to follow process on how to host cocktail parties that grow your network.In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all interesting people I wanted to meet. They are a great way to deepen relationships and help bridge connections with other people. You can host one with these simple to follow steps.The original interview was a conversation I had with Michal Domanski on his Doman Network show. &...

    • 29 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

michaeljflores ,

Great content

Great content and authentic information to help all businesses. The information is valid, appllicable and overwhelmingly fun to listen to.

Guerrero H ,

Awesome podcast 👍

This was my first podcast to actually listen too, the host has such a natural talent when interviewing his guest , I caught myself laughing 😂 along with him and the guest , not to mention the information the guest shared about his marketing experience 🙌#10

Drew_wallace ,

So many good episodes

I LOVE this podcast. I learn so much about startups and business. Eric is an amazing host and he chooses the best guests. I’m glad I came across this podcast!

Top Podcasts In Business

The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
Prof G Markets
Vox Media Podcast Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Economics of Everyday Things
Freakonomics Network & Zachary Crockett
The Diary Of A CEO with Steven Bartlett
DOAC