Customer Identity In The World of Advertising, Impact of Apple’s ATT and Google PAIR The Voiro Podcast

A lot is happening in the world of cookies, with Google launching Publisher Advertiser Identity Reconciliation or PAIR. Our hosts Anand Gopal and Rohan Rangaswami explore the non-tech aspect of customer identity and answer some burning questions about it. In this episode they talk about:


⚡️Privacy, Identity, Measurement, First Party Data and Targeting
⚡️ATT and how it is changing the ad landscape
⚡️Google PAIR


Listen to the podcast here: https://voiro.com/podcast/customer-identity-in-the-world-of-advertising


Personalities referred:


👉 Mathieu Roche
Mathieu Roche CEO and co-founder at ID5 shares his thoughts on customer Identity as a concept. . 
👉 Elon Musk 
Musk, the new owner of Twitter, penned a heartfelt message to advertisers. 


Brands referred:
👉Apple
👉 Twitter


👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech


#monetisation #privacy #firstpartydata advertising #adrevenue #customeridentity #measurement #adops #adsales