In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive.

Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart, Lead Email Marketing & Data Specialist, advocate for advanced preparation when it comes to email marketing if hoteliers want to achieve record ROI this Black Friday and Cyber Monday.
Together, they cover:

• The importance of starting email marketing efforts early to maximize engagement and avoid deliverability issues.
• Key factors affecting email deliverability including sender reputation, list hygiene, and compliance with regulations.
• Best practices for managing email volume and cadence to ensure effective communication with guests.
• Strategies for crafting successful email campaigns that resonate with audiences and drive bookings during peak holiday seasons.
• Insights on segmenting your audience to enhance engagement and conversion rates.
  
  

Tune in for valuable insights to elevate your email marketing game and ensure your messages reach your guests' inboxes this holiday season!

If you enjoyed this episode, please subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this can be found here.

Connect with Maggie Stothart here:

• LinkedIn
• Revinate

Connect with Bailey Yeats here:

• LinkedIn
• Revinate

Follow the podcast here:

• LinkedIn

Chapters:
00:00 - Intro03:00 - The importance of timing07:40 - The dynamic duo of cadence and volume10:00 - Planning for success11:30 - Essential filters for deliverability14:00 - Knowing your audience18:40 - Creative campaign ideas19:59 - Segmentation for targeted messaging25:36 - Crafting the perfect email29:41 - Mastering subject lines34:01 - Shifting to mobile-friendly campaigns35:17 - Measuring success post-campaign40:27 - Nurturing leads and win-back strategies43:08 - Black Friday success stories46:29 - Key takeaways and outro
If you enjoyed this episode, don’t forget to subscribe, rate and review it on Spotify and Apple Podcasts. Instructions on how to do this are here.
Hotel Moment Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.

Are you a hospitality industry leader with insights to share? We're always looking for innovative voices to join our conversation about the future of hospitality technology.
If you'd like to be a guest on an upcoming episode of Hotel Moment, we'd love to hear from you! Our podcast reaches thousands of hospitality professionals worldwide, and we're particularly interested in perspectives on:

• Innovation in hospitality technology
• Guest experience transformation
• Revenue optimization strategies
• Emerging industry trends

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Check out the three most downloaded episodes:

• Revinate’s new CEO — on a mission to empower hoteliers with data-driven technology | with Bryson Koehler 
• Guests define what luxury means today | with Shannon Knapp
• Your commercial strategy as an evolution and not a revolution | with Jennifer Hill