In the fall of 2020, while much of the world was still stuck inside wondering when things might go back to normal, Tim West was lacing up his racing shoes, logging miles, and building something new – not a tech startup, not an app, but a running brand, out of his basement. He quickly recruited his brother Nick on his vision. They didn't spend money on big splashy ads or influencer campaigns. Instead, they listened, they ran, and they asked questions. They built gear starting with socks that runners actually wanted. Over the next few years, what started as a side project for the two brothers and their designer turned co-founder Ardith Singh, grew into one of the most exciting new names in running: Bandit Running – a Brooklyn-based company that makes premium performance apparel and centers community at the heart of everything it does. But Nick West didn't come from the fashion world. Him and his brother Tim were working in e-commerce at Jet.com. They grew up immersed in the New Jersey skate and surf scene where the coolest brands weren't built in boardrooms. They were built by friends on the street and from the ground up. That ethos is what stuck with them. Today, Bandit makes everything from race day singlets to streetwear inspired track pants. They host events that pack the sidewalks of New York. They've launched the unsponsored project celebrating professional runners who don't get the financial support from the major shoe brands and they're building a brand-first model that doesn't just sell apparel; it tells stories. So how did a couple of brothers go from zero marketing budget to a brand that's evolving what running looks and feels like? That's what we find out in this episode. It's 10 a.m. in Brooklyn and Nick West is refreshing his phone again and again. We're sitting in the Bandit Running headquarters. The coffee's still hot, and the 2025 spring collection, nearly a year in the making, is officially live to the public. This drop: It's the result of 11 months of long days, late nights, and that's just how those days go. On a previous drop, there was even a 2:30 a.m. production shoot involving a whiteboard, an iPhone, and Nick himself modeling shorts that he didn't expect to be in. These are the kind of stories that don't make the product page on the website, but at Bandit, they're kind of the point because this isn't just an apparel company. In this episode of the CITIUS MAG Podcast, Nick West joins me on how he and his team built Bandit Running, a company rooted in connection, performance, and that little bit of rebellion that every runner knows by heart. It's a brand built by runners, forerunners, driven by storytelling, community, and the belief that there's a better way to build a business in this space. Hosts: Chris Chavez | @chris_j_chavez on Instagram Guest: Nick West | @nicholas_west on Instagram SUPPORT OUR SPONSORS KETONE-IQ: Level up your training with Ketone-IQ – a clean shot of energy with no sugar or caffeine. Or try the new Ketone-IQ + Caffeine, combining 5g of ketones with 100mg of green tea caffeine for a smooth, sustained boost. It’s used by pro runners like Des Linden and Sara Hall. Feel the difference. Save 30% off your first subscription order & receive a free six pack of Ketone-IQ with KETONE.com/CITIUS. RUNNA: Runna is the #1 rated personalized running app designed to help you crush your goals no matter the distance. . Sign up for Runna today and get your first two weeks free using the code CITIUS. OLIPOP: BuzzFeed just came out with an article that recently named Olipop the best overall soda for flavor — and with a lineup that includes classic root beer, vintage cola and cherry vanilla, it's easy to see why. Try Olipop today and save 25% on your order using code CITIUS25 at checkout at DrinkOlipop.com.
