SocialMinds - A Social Media Marketing Podcast

SocialChain
  • 4.9 (149)
  • MARKETING
  • UPDATED WEEKLY
SocialMinds - A Social Media Marketing Podcast

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

  1. 17 HR AGO

    SOCIAL IN SIX [093]

    SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month’s Social in Six updates. This time, that’s an update on TikTok’s ban in the US, which has been extended again; a handful of updates from Meta to improve social SEO and make creator partnerships easier; and LinkedIn’s new Trends page that curates videos based on trending workplace topics. Elsewhere, Snapchat has launched a new ad format in Sponsored AI Lenses, while YouTube Shorts has changed the way it measures views.   Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

    17 min
  2. How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix

    5 DAYS AGO

    How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix

    “Have you had your Weetabix?” is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn’t necessarily translating to consumers’ shopping baskets. In this episode, Lorraine Rothwell, head of marketing at Weetabix, shares the story of how the brand reconnected with its core demographic while remaining relevant to younger audiences. Discover how social informed ad creative, the power of nostalgia in marketing, and how Weetabix continues to surprise and delight without losing its heritage roots.

    26 min
  3. What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone

    7 APR

    What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone

    AI is the hot topic on everyone’s lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you do when a company built on the good of tech has their own department of creatives? This conversation is full of honest questions, thought-provoking answers, and candid discussions on how Ai is actually impacting creativity inside and outside of our studios, Don’t expect another narrative on how “AI is coming for our jobs” (it might yet) but come away feeling educated on how to make it work for you.

    28 min

  4. 31 MAR

    How to appear in search results as social shapes SEO | Hannah Walker, Reddit

    Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding ‘Reddit’ to the end of every search term, making the brand name the 6th most-Googled term in the US. In this episode with Hannah Walker, Reddit’s Head of Mid-Market for the UK, we find out why platforms are leaning on AI to elevate their search offerings, how brands can benefit from Reddit’s curious community through both paid and organic, and what their behaviour tells us about what Redditors want from the brands they buy from. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com

    29 min
  5. Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino’s

    26 MAR

    Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino’s

    Every time you order a Domino’s pizza, you’re interfacing with countless data-driven touchpoints – whether it’s suggested items or Dom the Pizza Tracker telling you your Pepperoni Passion is in the oven. In this episode, Nick Bamber, digital and data director at Domino’s, unpacks why the brand sees itself as a data company first and a pizza business second. He reveals how leveraging smart data and AI resulted in 10 million app users, the learnings from Domino’s’ journey to become “the Netflix of pizza”, and the future of food delivery in an increasingly digital world.

    25 min
  6. How Brands and Marketers Need to Plan as Social Commerce Explodes | Nilam Atodaria, TikTok

    24 MAR

    How Brands and Marketers Need to Plan as Social Commerce Explodes | Nilam Atodaria, TikTok

    TikTok Shop has taken over everyone’s For You Page in the last 12 months, and that’s in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (and continues to) change the creator economy, and you’re left with an extremely actionable conversation for brands and marketers that will leave you empowered and educated to perform on your commerce objectives whilst still prioritising creativity and content – crucially, how the two must work together if brands are to compete in 2025 and beyond.

    28 min
  7. How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark

    19 MAR

    How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark

    For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global social media and community manager at Primark, takes us through the retailer’s social evolution - from having no ecommerce channel to building an engaged digital audience. Find out how to adapt a bricks and mortar retail strategy for online conversations, why community isn’t just a nice-to-have, and the role social plays in new product development and overarching campaigns. If you want to understand how retail brands can win on social without selling online, this one’s for you.

    30 min

  8. 17 MAR

    SOCIAL IN SIX [092]

    On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChain. Together they cover all the headlines you need to know from the world of social, including TikTok Shop’s new feature to get you buying top products, LinkedIn rolling out comment impressions and Pinterest’s plan to stop AI images taking over the feed. Plus, two updates from Instagram, including a possible new standalone Reels app and testimonials for Partnership Ads. Finally, they give you the lowdown on a new study that says TikTok is the top media channel for short-term ROI.  Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

    16 min
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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

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