NAILED IT! The Business of Construction

Joseph Hughes & Elizabeth Lytle at Contractor Dynamics
  • 4.5 (13)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

NAILED IT! The Business of Construction" is a podcast dedicated to empowering professionals in the roofing and construction industry. Hosted by Joseph Hughes and Elizabeth Lytle, along with contributions from the Contractor Dynamics team and industry experts, the podcast delves into strategies for business growth, effective marketing, leadership development, and operational excellence. Each episode offers actionable insights and real-world experiences to help contractors and construction business owners thrive in a competitive market.

  1. MAR 19

    250. Hiring & Retaining Top Talent In Your Roofing Company w/ Brian Alexander

    See if you qualify for a free Contractor Dynamics marketing audit. In this insightful episode of The Nailed It! Show, Elizabeth Lytle sits down with Brian Alexander to tackle one of the biggest challenges in the contracting industry—hiring and retaining top talent. Brian shares expert strategies on building a strong team, reducing turnover, and making the right leadership hires to drive business growth. Whether you're struggling with high sales team churn or looking to add key leadership roles, this episode is packed with actionable advice to help you scale effectively. Key Takeaways: 🔹 How to identify the right hires based on role-specific strengths. 🔹 Strategies to reduce sales team turnover and improve retention. 🔹 The importance of leadership self-awareness in business success. 🔹 A data-driven approach to hiring for executive and C-suite roles. If you're a contractor looking to build a stronger, more resilient team, this is a must-watch episode! Key Timestamps: 00:00 – Introduction and Brian Alexander’s background 03:45 – Why offloading the wrong tasks improves leadership success 07:30 – How to hire the right salespeople and reduce turnover 14:50 – Setting clear expectations and measuring sales team success 21:00 – The role of leadership support in sales retention 28:15 – Hiring for executive and C-suite positions strategically 36:40 – The importance of self-awareness in leadership 44:00 – Where to find Brian’s book and how to work with him Connect with Contractor Dynamics: ➡️ Website ➡️ Facebook ➡️ Instagram ➡️ LinkedIn Connect with Brian Alexander: ➡️ Website ➡️ Facebook ➡️ Instagram ➡️ LinkedIn #ContractorHiring #SalesTeamSuccess #LeadershipInContracting #TeamBuilding #RoofingBusinessGrowth

    49 min

  2. MAR 17

    249. Create Raving Fans To Grow Your Roofing Company Faster w/ Clifton Muckenfuss

    See if you qualify for a free Contractor Dynamics marketing audit In this episode of The Nailed It! Show, Elizabeth Lytle sits down with Clifton Muckenfuss, founder of Building Raving Fans, to discuss how contractors can create unforgettable customer experiences that drive referrals and long-term success. Clifton shares his unique Customers for Life Flywheel strategy, which includes handwritten thank-you cards, surprise gifts, and automated follow-ups to keep customers engaged and raving about your business. They also dive into the power of Google reviews, the importance of timing in asking for feedback, and how to remove friction from your customer interactions. Clifton provides actionable strategies for business owners looking to stand out from the competition and turn customers into lifelong fans. Key Takeaways: 🔹 The Customers for Life Flywheel strategy for long-term client relationships. 🔹 Why handwritten thank-you cards create a lasting emotional connection. 🔹 The right timing and approach to getting more Google reviews. 🔹 Why branded gifts don’t work—and what to send instead. 🔹 How to stay top of mind with customers without being pushy. 🔹 The importance of making it ridiculously easy for customers to do business with you. 🔹 Clifton’s personal approach to business growth in 2025. 🔹 The real reason why business owners feel stuck—and how to shift perspective. Key Timestamps: 00:00 – Introduction and Clifton’s background 04:22 – The Customers for Life Flywheel: What it is and why it works 10:50 – Why handwritten thank-you cards create deeper connections with customers 15:19 – The problem with branded gifts and why they don’t leave a lasting impression 22:16 – How to get more Google reviews: The right timing and making it easy 30:48 – Why removing friction from your business increases customer engagement 40:26 – Clifton’s word for 2025: Expand—his vision for growth and impact 52:22 – Feeling stuck in business? You might have a perspective problem, not a business problem Connect with Contractor Dynamics: ➡️ Instagram ➡️ Facebook ➡️ LinkedIn ➡️ Website Connect with Clifton Muckenfuss & Building Raving Fans ➡️ Website ➡️ Instagram ➡️ Facebook ➡️ LinkedIn #CustomerExperience #ContractorMarketing #BuildingRavingFans #GoogleReviews #ReferralMarketing #SmallBusinessSuccess

    54 min

  3. MAR 12

    248. The Leadership Lessons Every Entrepreneur Must Learn w/ Elizabeth Lytle & Joseph Hughes

    See if you qualify for a free Contractor Dynamics marketing audit.⁠ In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on personal growth, team leadership, and how to stand out in a competitive industry. Key Takeaways: 🔹 How to evolve from an entrepreneur to a true business leader. 🔹 The mindset shifts needed to scale successfully. 🔹 Building a brand that attracts both customers and top talent. 🔹 Overcoming growing pains and common business hurdles. If you’re looking to level up your business and leadership skills, this episode is packed with actionable insights you won’t want to miss! Key Timestamps: 00:00 – Introduction and Elizabeth Lytle’s background 04:10 – The early struggles of building a business 08:30 – What separates great leaders from the rest 12:45 – How branding impacts long-term success 17:20 – The power of mindset shifts in business growth 21:50 – Overcoming hiring and retention challenges 26:15 – Scaling while maintaining company culture 30:40 – Final thoughts and key takeaways Connect with Contractor Dynamics: ➡️ ⁠⁠Website⁠⁠ ➡️ ⁠⁠Facebook⁠⁠ ➡️ ⁠Instagram⁠ ➡️ ⁠LinkedIn⁠ #BusinessGrowth #LeadershipDevelopment #BrandBuilding #EntrepreneurMindset

    41 min

  4. MAR 10

    247. Use A.I. To Increase Growth & Profitability In Your Roofing Company

    See if you qualify for a free Contractor Dynamics marketing audit. In this episode of The Nailed It! Show, Joseph Hughes sits down with Luke Hansen, founder of CompanyCam, to dive into the game-changing strategies that help roofing companies streamline operations, build strong teams, and stand out in a crowded market. Luke shares his insights on leadership, delegation, and branding—offering valuable lessons from his own journey in growing a successful tech company serving contractors. They discuss how roofing business owners can avoid burnout by empowering their teams, the power of differentiation in marketing, and why being memorable is often more important than being better. From creating a strong internal marketing system to the psychology behind branding, this episode is packed with actionable takeaways to help you scale your business the right way. Key Takeaways: 🔹 The power of delegation: How to build a team that takes ownership 🔹 Why trying to do everything means doing nothing well 🔹 The importance of branding and standing out in a crowded market 🔹 How to be memorable and create a lasting impression on customers 🔹 The role of marketing education in growing a roofing business Key Timestamps: 00:00 – Introduction and Luke’s background 03:12 – The importance of delegation and building a strong team 07:45 – Why business owners struggle to let go of control 12:30 – How to identify and empower leaders within your team 18:10 – The value of specialization and knowing your strengths 24:20 – Why differentiation is more powerful than just being "better" 32:15 – The psychology of branding and making your business memorable 45:00 – How roofing companies can take control of their marketing Connect with Contractor Dynamics: ➡️ ⁠Website⁠ ➡️ ⁠Facebook⁠ ➡️ Instagram ➡️ LinkedIn Connect with Luke Hansen & CompanyCam: ➡️ Website ➡️ Instagram ➡️ Facebook ➡️ LinkedIn #RoofingBusiness #LeadershipInRoofing #MarketingForContractors #CompanyCam #RoofingIndustry #Branding #BusinessGrowth

    51 min

  5. MAR 3

    246. Top 6 Digital Marketing & Business Growth Tools For Roofers In 2025

    See if you qualify for a free Contractor Dynamics marketing audit. Join us for an eye-opening episode of The Nailed It! Show as Elizabeth Lytle sits down with Adam Patterson of SMA Support Services to discuss the key strategies for growing and streamlining a roofing business. Adam shares his expertise on improving operational efficiency, leveraging technology, and optimizing back-office processes to help contractors scale successfully. From managing finances to handling administrative tasks more effectively, this conversation is packed with insights that every roofing business owner needs. Key Takeaways: 🔹 How SMA Support Services helps roofing companies streamline operations. 🔹 The biggest back-office challenges roofing contractors face. 🔹 Strategies to improve efficiency and profitability. 🔹 Why outsourcing administrative tasks can be a game-changer for growth. If you want to take your roofing business to the next level without getting bogged down in admin work, this episode is a must-watch! Key Timestamps: 00:00 – Introduction and Adam Patterson’s background 04:15 – The biggest operational challenges for roofing contractors 08:30 – How SMA Support Services helps businesses improve efficiency 12:50 – The role of technology in streamlining operations 17:20 – Financial and administrative pitfalls to avoid 22:10 – The benefits of outsourcing back-office tasks 27:45 – Scaling a roofing business without sacrificing profitability 33:00 – Common mistakes roofing companies make and how to fix them 38:20 – Future trends in roofing operations and technology 44:00 – Final thoughts and key takeaways Connect with Contractor Dynamics: ➡️ Instagram ➡️ Facebook ➡️ LinkedIn ➡️ Website Connect with Adam Patterson & SMA Support: ➡️ Instagram ➡️ Facebook ➡️ LinkedIn ➡️ Website #RoofingBusiness #ContractorSuccess #BusinessEfficiency #RoofingOperations

    56 min

  6. FEB 19

    245. How To Set & Achieve Your Goals In 2025 w/ Jeremy Simpson

    Tune into this engaging episode of The Nailed It! Show as Joseph Hughes sits down with Jeremy Simpson to discuss the key strategies for building a high-performing roofing business. They dive into leadership, team culture, and the challenges of growth, sharing real-world insights from years of experience in the industry. Jeremy provides valuable takeaways on hiring, training, and creating a company culture that drives long-term success. Key Takeaways: 🔹 The importance of leadership in business growth. 🔹 How to hire and retain top roofing talent. 🔹 Strategies for building a strong company culture. 🔹 Overcoming common challenges in scaling a roofing company. If you're looking to take your roofing business to the next level, this episode is a must-watch! Key Timestamps: 00:00 – Introduction and Jeremy’s background 03:15 – The biggest challenges in growing a roofing business 06:40 – The importance of strong leadership in scaling 10:25 – How to hire and retain top talent 14:10 – Building a culture that attracts high performers 18:00 – Training and developing leaders from within 22:15 – Handling common struggles roofing companies face Learn more about our Arena Mastermind group and marketing training programs by booking a call here

    28 min

  7. FEB 5

    244. How To Set Business Goals That Actually Make You Money

    Need help implementing these strategies? Book a 15-minute call with our team. Are you tired of setting goals that sound great but never actually move the needle? In this episode, we’re diving into why most people fail at goal setting and—more importantly—how to create a step-by-step system that guarantees success in 2025 and beyond. Here’s what we cover: ✅ The 4 biggest reasons goals fail ✅ A proven 4-step plan to set and achieve your goals ✅ Why "Who, Not How" is a game-changer for business owners ✅ How to create systems over willpower for long-term success Key Timestamps: 00:00 - Why some people succeed with goals (and others don’t) 00:14 - The frustrating cycle of setting goals that go nowhere 00:42 - 4 reasons why most goals fail 02:30 - The overwhelming trap that keeps you stuck 03:45 - It’s not your fault—here’s what’s missing 04:07 - The 4-part system to finally achieve your goals 05:03 - Step 1: Have a crystal-clear vision 06:25 - Step 2: Focus on who, not how 08:10 - Step 3: Set measurable targets and track them 09:54 - Step 4: Review and reaffirm your goals regularly 11:19 - Your next steps + what’s coming in the next episode Connect with Contractor Dynamics: ➡️ ⁠Website⁠ ➡️ Instagram ➡️ Facebook ➡️ LinkedIn #GoalSetting #BusinessGrowth #EntrepreneurMindset #SuccessHabits #WhoNotHow #Entrepreneurship #SmallBusinessTips #MarketingStrategy #Leadership #BusinessSuccess

    12 min

  8. FEB 3

    243. The Top 4 Marketing Strategies To Be Prepared For In 2025

    Need help implementing these strategies? Book a 15-minute call with our team. Tune into this powerful episode as Joseph Hughes and Sydney Correll break down high-ROI marketing strategies specifically tailored for roofing companies. They dive into the biggest shifts in social media, SEO, and paid ads for 2025 while revealing how AI is transforming the way roofing businesses capture leads. They also share actionable insights on grabbing attention in an era of shrinking attention spans and building a brand that stands out. Key Takeaways: 🔹 The most important marketing trends for roofing in 2025. 🔹 How AI is reshaping lead generation and customer outreach. 🔹 Why brand building is essential for long-term growth. 🔹 Actionable strategies to maximize ROI on marketing spend. This episode is a must-watch for roofing contractors looking to stay ahead and dominate their local markets! Key Timestamps: 00:00 - Introduction to high-ROI roofing marketing strategies 03:45 - Major social media changes affecting contractors in 2025 07:30 - The future of SEO and Google PPC 12:15 - AI’s role in lead generation and marketing 16:50 - Capturing attention in a world of distractions 21:20 - The five pillars of a winning marketing plan 27:10 - Why brand building is critical for long-term success Connect with Contractor Dynamics: ➡️ Instagram ➡️ Facebook ➡️ LinkedIn ➡️ Website #roofingmarketing #leadgeneration #marketingtrends

    29 min
See All (250)

    4.5
    out of 5
    13 Ratings

    About

    NAILED IT! The Business of Construction" is a podcast dedicated to empowering professionals in the roofing and construction industry. Hosted by Joseph Hughes and Elizabeth Lytle, along with contributions from the Contractor Dynamics team and industry experts, the podcast delves into strategies for business growth, effective marketing, leadership development, and operational excellence. Each episode offers actionable insights and real-world experiences to help contractors and construction business owners thrive in a competitive market.

    Information

    • Creator
      Joseph Hughes & Elizabeth Lytle at Contractor Dynamics
    • Years Active
      2020 - 2025
    • Episodes
      250
    • Rating
      Clean
    • Copyright
      © Joseph Hughes & Elizabeth Lytle at Contractor Dynamics
    • Show Website
      NAILED IT! The Business of Construction

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