42 min
Super Bowl LVI Marketing Roundtable Discussion The CMO Podcast
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- Careers
It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.
In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked.
You’ll hear two separate panels in this episode—with a lineup just as impressive as the athletes who played during the big game.
In Panel 1, you'll hear from:Gary Vaynerchuk, Chairman at VaynerX & CEO at VaynerMediaBenoit Garbe, CMO at Anheuser-BuschTodd Kaplan, VP / Head of Marketing at PepsiCoStephanie Agrimanakis Sherman, CMO at DraftKings Inc.Rafik Lawendy, Head of Marketing at Hormel FoodsIn this panel, the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is, and brand strategy.
In Panel 2, you'll hear from:Anda Gansca, CEO & Co-Founder at KnotchAndrea Zaretsky, CMO at Morgan Stanley Wealth Management & E*TRADEIvonne Kinser, Vice President of Marketing & Innovation at Avocados From MexicoAllyson Witherspoon, U.S. CMO at Nissan Motor CorporationDana Marineau, CMO at Rakuten Rewards
This discussion focused on content strategy and creating awareness in the weeks leading up to game day—plus, continuing that awareness after airing.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.
In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked.
You’ll hear two separate panels in this episode—with a lineup just as impressive as the athletes who played during the big game.
In Panel 1, you'll hear from:Gary Vaynerchuk, Chairman at VaynerX & CEO at VaynerMediaBenoit Garbe, CMO at Anheuser-BuschTodd Kaplan, VP / Head of Marketing at PepsiCoStephanie Agrimanakis Sherman, CMO at DraftKings Inc.Rafik Lawendy, Head of Marketing at Hormel FoodsIn this panel, the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is, and brand strategy.
In Panel 2, you'll hear from:Anda Gansca, CEO & Co-Founder at KnotchAndrea Zaretsky, CMO at Morgan Stanley Wealth Management & E*TRADEIvonne Kinser, Vice President of Marketing & Innovation at Avocados From MexicoAllyson Witherspoon, U.S. CMO at Nissan Motor CorporationDana Marineau, CMO at Rakuten Rewards
This discussion focused on content strategy and creating awareness in the weeks leading up to game day—plus, continuing that awareness after airing.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
42 min
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