Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!

  1. 129 | 6 Ways to Deliver a Luxury Interior Design Service

    3D AGO

    129 | 6 Ways to Deliver a Luxury Interior Design Service

    What does luxury really mean in interior design? Many designers say they offer a luxury service, but what makes a design truly high-end? In this episode, I explain what it means to be a luxury interior designer and how to attract the right clients. I also share how to communicate the value of high-end design, price your expertise confidently, and provide a white-glove experience that clients are happy to pay for. If you are transitioning to high-end projects or just curious about what sets luxury apart, this episode will help you understand the key details that elevate your services. You’ll learn why luxury isn’t just about expensive materials—it’s about customization, seamless service, and creating a stress-free client experience. If you’re ready to level up your interior design business and attract clients who appreciate everyday luxury, this episode is for you! Tune in now and start elevating your design services! Why you’ve got to check out today’s episode: Discover the specific details and white-glove experiences that define luxury Evaluate whether your current design services can be considered "luxury" and identify areas for improvement Implement strategies to enhance the luxury experience for your clients Check out the show notes >>> 6 Ways to Deliver a Luxury Interior Design Service Links Mentioned: Grab the Everyday Luxury Checklist Sign up for My Design Mentorto kickstart a successful career in interior design!NEXT STEPS: Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week... Timestamps: (0:00) Introduction (1:55) Defining Luxury in Interior Design4:31 What Luxury Clients Expect (06:57) Luxury as a High-Touch Service (09:12) Pricing & Value in Luxury Design (09:46) High-Value Details That Define Luxury (12:36) Access to Resources and Execution in Luxury Design (14:47) Final Thoughts and Conclusion

    19 min
  2. 128 | From Economics to Interiors: The Journey to Becoming an Interior Designer With Stef Johnson

    MAR 3

    128 | From Economics to Interiors: The Journey to Becoming an Interior Designer With Stef Johnson

    Have you ever wondered if you need a design degree or a perfect career plan to become an interior designer? Think again! In this episode, I sit down withStef Johnson, founder ofStef Johnson Design, who shares her inspiring journey from growing up around design to running a successful interior design studio. Stef’s path wasn’t straight—she explored event planning, worked in real estate, and even managed construction projects before finally launching her own business. Her story proves there is no one "right" way to build a fulfilling career in this creative field. Whether you are just starting or thinking about shifting into interior design, this episode will encourage you to take the first step—even if you don’t have it all figured out yet! Tune in and start paving your path in design. Featured Guest: Stef Johnson owns⁠Stef Johnson Design⁠ (SJD), a full-service interior design studio based in North Carolina providing a classic approach to easy luxury in residential and commercial projects. For over a decade, the SJD team has offered a unique combination of design and construction knowledge. They pride themselves on prioritizing clients’ tastes and taking a cost-effective approach to every job. Stef believes a home should reflect her client’s unique personality highlighting objects they love. Why you’ve got to check out today’s episode: Learn how to start a design career from any background and navigate the early stages of your interior design career Get practical tips and strategies to improve your design business practices Be inspired to follow your passionCheck out the show notes >>>From Economics to Interiors: The Journey to Becoming an Interior Designer NEXT STEPS: Join theMy Design Mentor to kickstart a successful career in interior design!Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week... Timestamps: (0:00) Introduction (01:47) Stef’s Background in Interior Design (02:31) Early Career Path & Exploration (06:34) Building Her Expertise & Going Solo (10:29) Handling Client Projects Across Different Regions (14:42) Stef's Design Philosophy & Style (18:24) Lessons in Running a Design Business (19:53) Advice for Aspiring Interior Designers

    23 min
  3. FEB 24

    127 | How to Handle Unexpected Problems in Interior Design Without Losing Money or Feeling Stressed

    What happens when things don’t go as planned in your design projects? A contractor gets sick, a supplier raises prices, or a hidden problem adds unexpected costs—these surprises can cause major stress and financial loss. Uncertainty is inevitable, but with the right preparation, you can stay in control and keep your business running smoothly. As an interior designer, you need to be ready for the unexpected. In this episode, I share real-life stories of unexpected challenges and how to handle them like a pro. Learn the proactive strategies I use to manage these situations, including building a solid contract, establishing a retainer policy, leveraging your professional network, maintaining financial buffers, and keeping your business profitable - even when the unexpected happens. With these strategies, you’ll feel more confident and prepared for anything that comes your way. Don't let the unexpected catch you off guard. Tune in to discover the best ways to safeguard your interior design business and keep your projects on track. Plus, check outMy Design Mentor for expert guidance as you build a thriving design career. Why you’ve got to check out today’s episode: Discover real-life stories of delays, cancellations, and hidden costs, and how to manage them Evaluate existing contracts for provisions for cancellations, pauses, and unforeseen events Identify strategies to establish a financial safety net to avoid debt and burnoutCheck out the show notes >>>How to Handle Unexpected Problems in Interior Design Without Losing Money or Feeling Stressed NEXT STEPS: Join theMy Design Mentor to kickstart a successful career in interior design! Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me: Email:podcast@rwarddesign.com Instagram:@rwarddesign Website:rwarddesign.comTimestamps: (0:00) Introduction (02:00) Uncertainty in Design Projects (04:08) Real-life Challenges & Unexpected Situations (08:28) Contracts as Protection (12:13) Managing Client Expectations (13:32) Financial Strategies for Stability (14:40) Proactive Strategies for Managing Unexpected Situations (15:45) Knowing When to Enforce vs. Bend Contract Terms (19:26) Building a Support System (21:04) Final Thoughts and Conclusion

    24 min
  4. 126\\ The Secret to a High-Converting Interior Design Website That Brings You More Clients With Cathleen Barnes

    FEB 17

    126\\ The Secret to a High-Converting Interior Design Website That Brings You More Clients With Cathleen Barnes

    Are you wondering why, despite having a beautiful website, you are not attracting your ideal clients? As interior designers, we often prioritize the visual aspects of our websites, such as design and imagery, while overlooking important functional and strategic elements. While a stunning website is important, if it doesn’t guide visitors toward taking action, you may be missing out on valuable inquiries and bookings. In this episode, web design expert Cathleen Barnes shares how interior designers can turn their websites into powerful tools that attract high-end clients and increase conversions. She reveals the top mistakes designers make—like weak call-to-actions, unclear client processes, and generic testimonials—and explains how to fix them. She also shares smart strategies like using case studies instead of simple portfolios, streamlining client onboarding, and improving website navigation for a seamless user experience. By applying these tips, you can create a website that not only looks stunning but also works behind the scenes to grow your business. Don't let your website be a missed opportunity. Tune in now and start making simple but powerful changes that will set you apart in the interior design industry! Featured Guest: ⁠Cathleen Barnes⁠ is the founder of ⁠Cathleen Barnes Consulting⁠, a web design and branding studio focused on creating strategic websites for interior designers. With over 10 years of experience in e-commerce, Cathleen has recently shifted her focus to the interior design industry. She helps designers recognize the value of their websites, which often serve as the first impression for potential clients. Her approach goes beyond aesthetics; she understands the unique challenges designers face and how their audience interacts with their sites. By leveraging strategic insights, she ensures that each project aligns with her clients’ business goals. Cathleen has successfully partnered with numerous interior designers to enhance their online presence and improve conversion rates through strategies centered on brand positioning and streamlined client onboarding. She empowers designers to fully utilize the potential of their websites. Why you’ve got to check out today’s episode: Learn how to create a strategic website that attracts and converts high-end interior design clients Identify common website mistakes designers make and fix them to enhance your online presence Transform your portfolio into compelling case studies that showcase your expertise and make potential clients eager to work with youCheck out the show notes >>> The Secret to a High-Converting Interior Design Website That Brings You More Clients NEXT STEPS: Join my Launch Your Business Boot Camp!!! I'll help you launch your design business this spring. Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Email me at podcast@rwarddesign.com DM me on Instagram at@rwarddesign Visit my website atrwarddesign.com Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week... Timestamps: (0:00) Introduction (02:42) Cathleen Barnes: Background and Motivation (04:44) The Importance of Strategic Website Planning (08:49) Common Mistakes in Website Design That Interior Designers Make (12:20) How to Get Better Client Testimonials (16:08) Missed Opportunities in Website Strategy (20:08) How to Attract High-End Clients Through Your Website (25:30) The Website Design Process at Kathleen Barnes Consulting

    31 min
  5. 125\\ No Design Experience? Creative Ways to Build Your Interior Design Portfolio and Get Hired

    FEB 10

    125\\ No Design Experience? Creative Ways to Build Your Interior Design Portfolio and Get Hired

    "How can I show what I can do if no one gives me a chance?" This is a question I often hear from young designers struggling to find paid internships or get clients to take a chance on them. It’s frustrating, discouraging, and can leave you feeling stuck. You know you have the passion and potential to succeed, but without experience, it feels like you’re standing at a locked door, waiting for someone to hand you the key. Don’t worry—there are creative and practical ways to build your skills and portfolio! In this episode, I’m sharing actionable strategies to help you gain the experience you need to stand out. From offering free design help to friends and family, to job shadowing, creating mock projects, and building vendor relationships, you’ll learn how to showcase your talent and make your mark as a designer. You don’t need a fancy job to start building your portfolio—you just need the right plan! I also introduce you to my My Design Mentor program, where you can gain hands-on experience through sample projects, so you feel confident applying for jobs or starting your own business. Whether you’re fresh out of school or transitioning into interior design, this episode is packed with advice to help you get scrappy, increase your knowledge, and build connections that will open doors. Tune in now and take the first step toward your dream design career! Why you’ve got to check out today’s episode: Discover resourceful ways to get hands-on experience and build your portfolio without a traditional job Develop the skills and confidence to showcase your talent and attract opportunities Get practical, actionable tips to build your network and use vendor relationships to your advantage Check out the show notes >>> Creative Ways to Build Your Interior Design Portfolio and Get Hired NEXT STEPS: Sign up for My Design Mentor to get an internship or sample project experience Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Listen to Related Episode: Episode 05: The Do’s and Don’ts of Interior Design Internships Email me at podcast@rwarddesign.com DM me on Instagram at @rwarddesign Visit my website at rwarddesign.com Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week... Timestamps: (0:00) Introduction: Creative Ways to Build Your Interior Design Portfolio and Get Hired (01:23) Challenges Young Designers Face in Gaining Experience (03:06) Gaining Experience Through Small Projects (04:35) Internships and Job Shadowing (07:09) Creating a Portfolio Without Clients   (08:19) Building Vendor Relationships (09:42) Online Learning & Volunteering (11:56) Networking & Finding Opportunities

    14 min
  6. 124\\ Overcome Fear and Self-Doubt; Boost Your Interior Design Career With Human Design Insights From Diamond Drip

    FEB 3

    124\\ Overcome Fear and Self-Doubt; Boost Your Interior Design Career With Human Design Insights From Diamond Drip

    Fear, self-doubt, and limiting beliefs are the three major obstacles that can leave an interior designer feeling stuck, unsure of their path, and questioning how to build confidence as they begin their interior design career. In this episode, I sit down with Diamond Drip, a business strategist and personal growth expert, who shares how understanding your unique Human Design can help you overcome fear and self-doubt. She explains that Human Design reveals your natural strengths, decision-making style, and purpose, so you can align your passion for interior design with your true self. Diamond also shares her journey of breaking free from burnout and finding success by embracing her innate gifts. Plus, you’ll learn practical tips to harness your creativity and stay productive by working with your natural energy cycles. Don’t miss out—pull your Human Design chart today and start designing a career and life that feels aligned, fulfilling, and uniquely you! Featured Guest: ⁠Diamond Drip⁠ is an award-winning speaker. Her journey has been featured on KQED radio, On Stage Plus TV, New York Weekly, and numerous podcasts. With a background in visual communications & business strategy and a passion for personal growth, Diamond brings a unique blend of creativity, expertise, and energy to every conversation. Her mission is to help women break free from fear and self-doubt and step boldly into their power. Using tools like Human Design and Gene Keys, she guides folks to trust their intuition, embrace authenticity, and unlock their full potential. Her favorite saying is, "The limit doesn't exist, but fear and self-doubt will make you think it does." Why you’ve got to check out today’s episode: Discover how to use Human Design to help you understand your natural strengths, decision-making process, and life purpose Be inspired and empowered to break free from limiting beliefs, boost your confidence, and navigate challenges as a newbie Learn practical tips to help you maximize creativity, focus, and efficiency in your design work and daily life Check out the show notes >>> Overcome Fear and Self-Doubt; Boost Your Interior Design Career With Human Design Insights Timestamps: (0:00) Introduction (02:16) Diamond’s Background and Entrepreneurial Journey (06:11) Introduction to Human Design for Entrepreneurs (09:19) Detailed Explanation of Human Design (12:09) Applying Human Design to Business (14:28) Applying Human Design in Interior Design Projects (15:56) Consulting Services Offered by Diamond (18:26) Fertility Awareness Method for Creativity and Productivity (23:09) Overcoming Fear and Limiting Beliefs Through Self-Discovery NEXT STEPS: Join the waitlist: Launch Your Business Boot Camp—spots are limited! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    26 min
  7. 123\\ Designer's Boot Camp: Step-By-Step Guide to Launching Your Dream Interior Design Business Without Feeling Overwhelmed

    JAN 27

    123\\ Designer's Boot Camp: Step-By-Step Guide to Launching Your Dream Interior Design Business Without Feeling Overwhelmed

    Are you an aspiring interior designer dreaming of starting your business, but feeling overwhelmed by all the steps involved? I've got you covered! I am here to guide you through the process of launching your interior design business in just 2 months. In this episode, I am sharing my personal experiences and insights on the challenges of starting a business, PLUS introducing you to the ultimate solution to help you go from aspiring designer to client-ready entrepreneur in just two months with my Launch Your Business Boot Camp. I am breaking down each week of the program, guiding you through branding, financial management, and launch planning so that you’ll be ready to open your doors and attract clients by spring. Don’t let fear hold you back from building the design business you’ve always wanted. The Launch Your Business Boot Camp is designed to remove the guesswork of setting up your interior design business and make starting it exciting, not scary. Ready to take the leap? Tune in now and Sign up for the Launch Your Business Boot Camp today. Why you’ve got to check out today’s episode: Discover the step-by-step process for launching your interior design business Overcome the fear and uncertainty of entrepreneurship Be client-ready by Spring and capitalize on the seasonal demand Check out the show notes >>> Designer's Boot Camp: Step-By-Step Guide to Launching Your Dream Interior Design Business Without Feeling Overwhelmed NEXT STEPS: Join the waitlist: Launch Your Business Boot Camp—spots are limited! (0:00) Introduction & Overview of Launching Your Interior Design Business Boot Camp (03:28) Overview of Launch Your Business Bootcamp (04:39) Week 1: Foundation Building: Core Values and Business Messaging (06:10) Week 2: Branding and Website Setup (07:39) Week 3: Legal and Administrative Setup (08:54) Week 4: Business Operations/Running the Business (10:13) Week 5: Money Management (10:54) Week 6: Launch Planning (11:37) How to Join the Launch Your Business Boot Camp Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    14 min
  8. 122\\ How New California Design Legislation Could Transform Interior Design Practices in 2025 With Genise Plessas

    JAN 20

    122\\ How New California Design Legislation Could Transform Interior Design Practices in 2025 With Genise Plessas

    State laws often define the scope of practice, certification requirements, and licensing regulations for interior designers. Staying informed ensures you comply with these rules, allowing you to work legally and avoid fines or penalties. In this episode, I have an insightful conversation with Genise Plessas, a seasoned interior designer and advocate for the profession in California. Genise delves into the challenges facing interior designers, particularly the proposed changes by IDEX that could create unnecessary barriers for both commercial and residential designers. She shares valuable insights into the work of the California Legislative Coalition for Interior Designers (CLCID), a nonprofit organization dedicated to supporting and empowering individual designers. She also reveals the resources every designer needs - a comprehensive guide on codes and regulations, as well as study materials to help you prepare for the IDEX exam. Plus, hear her inspiring story of starting her design business, working internationally, and balancing creativity with technical know-how. Whether you're a newbie dreaming of your first big project or a seasoned pro navigating new rules, this episode offers a wealth of information to help you stay informed and navigate the industry's ever-evolving landscape. Tune in now! AND don't forget to get on the Launch Your Business Boot Camp waitlist to secure your spot and get ready to launch your design business in 2025! Featured Guest: Genise Plessas is the owner of ⁠Genise Plessas Designs⁠ and brings over 27 years of experience in interior design. She assists clients in achieving the best possible design outcomes for their individual and business projects. With an office in Granite Bay, California, Genise has built a reputation in her private practice and as a partner in the commercial interior design industry. She educates clients on how to fashion a beautiful aesthetic while selecting products to fit and perform at the highest level using state-of-the-art innovations and technology. She currently sits on the California Legislative Coalition for Interior Designers known as CLCID; is a past president of the California Central Nevada chapter of the American Society of Interior Designers (ASID) as ASID as well as past president of the California Capital Chapter for National Kitchen and Bath Association (NKBA). Connect with Genise Plessas: Website: ⁠Genise Plessas Designs⁠ Email: ⁠geniseplessasdesigns@gmail.com⁠ Why you’ve got to check out today’s episode: Learn how evolving legislation, like California's certification requirements, could impact both residential and commercial interior designers Get access to valuable tools, like code guides and study materials, that can help you navigate certification exams and stay compliant with state laws Gain insights and practical advice from a seasoned designer for balancing creativity with technical skills Check out the show notes >>> How New California Design Legislation Could Transform Interior Design Practices in 2025 Timestamps: (0:00) Introduction & Announcement: Waitlist for "Launch Your Business Bootcamp" for aspiring interior designers in 2025 (03:12) Genise Plessas: Career Journey in Interior Design (06:52) Challenges and Transitions in Genise's Career (10:23) Insights from Working Internationally and in Commercial Design (12:19) Genise's Involvement in Interior Designers Organizations (13:51) Understanding California Legislative Coalition for Interior Designers (CLCID) Mission and Goals (20:23) Perspective on California Legislation Updates and Industry Challenges (27:40) The Importance of Designer Advocacy (34:06) How to Get Involved and Stay Informed NEXT STEPS: Join ⁠the waitlist⁠ for the Launch Your Business Boot Camp—spots are limited! ⁠https://rwarddesign.myflodesk.com/launch-your-business-bootcamp Email me at podcast@rwarddesign.com DM me on Instagram at @rwarddesign Thanks for listening!

    39 min

Trailer

5
out of 5
30 Ratings

About

A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!

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