The Accidental Entrepreneur accidentalentrepreneur

Summary
 
In this episode, Mitch Beinhaker interviews Matthew Stafford, an entrepreneur with a background in brick and mortar businesses and e-commerce. Stafford shares his journey from owning a landscaping and seawall construction business to selling t-shirts online. He emphasizes the importance of understanding customer psychology and optimizing website conversion rates. Stafford also discusses his experience working with large companies and helping them improve their online sales. In this conversation, Matthew Stafford discusses the importance of website speed and how it affects bounce rates and conversions. He explains that slow loading times can lead to high bounce rates and lost sales. He also emphasizes the need to regularly check and fix any issues that may arise due to browser updates or changes in code. Stafford highlights the significance of optimizing the user experience by removing unnecessary elements, improving navigation, and streamlining the checkout process. He also shares insights on the psychology behind form fields and the importance of providing clear and concise information to customers. Overall, Stafford emphasizes the importance of continuous improvement and learning from failures in order to achieve success.
 

 
Keywords:  entrepreneurship, brick and mortar, e-commerce, t-shirts, conversion rates, customer psychology, website speed, bounce rate, conversions, user experience, browser updates, code changes, optimization, checkout process, form fields, continuous improvement, learning from failures
 
Takeaways
Matthew Stafford transitioned from owning a brick and mortar business to selling t-shirts online.
Understanding customer psychology and optimizing website conversion rates are crucial for successful e-commerce.
Stafford emphasizes the importance of clarity, ease of use, and understanding the customer's perspective when designing a website.
He learned the value of data analysis and Google Analytics in improving website performance.
Stafford's company focuses on accelerating the success of existing e-commerce businesses. Website speed is crucial for reducing bounce rates and increasing conversions.
Regularly check and fix issues that may arise due to browser updates or changes in code.
Optimize the user experience by removing unnecessary elements, improving navigation, and streamlining the checkout process.
Provide clear and concise information to customers in form fields to increase conversions.
Continuous improvement and learning from failures are key to achieving success.


 



Titles
Understanding Customer Psychology in E-commerce
The Power of Data Analysis in Improving Website Performance Optimizing the User Experience for Higher Conversions
The Psychology Behind Form Fields and Conversion Rates

Sound Bites
"You can do things, you don't have to be like an artist sell graphic t-shirts."
"Your website is your conversation with your client."
"Traffic isn't the problem. It's really your site."
"If people are coming to the site and they're leaving right away, there's a reason for that."
"It's really hard to get them to come back again because they just had a poor experience."
"Lowering the bounce rate can significantly reduce costs and increase chances of making sales."
In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast!

For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast.To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media.Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A

Summary
 
In this conversation, Mitch Beinhaker interviews Katie Brinkley about her journey in social media and entrepreneurship. They discuss the early days of social media, Katie's experience working in radio and television, and how she transitioned into starting her own social media agency. Katie shares her insights on the importance of strategy in social media marketing and the misconceptions that many business owners have. She also talks about the benefits of virtual work and the power of networking both online and in-person. The conversation discusses the importance of networking and building connections online, as well as the shift in mindset needed for effective social media presence. It emphasizes the need for engagement and building a community rather than just posting content. The conversation also touches on the different platforms and strategies for each, highlighting the importance of enjoying the platform you choose to focus on. The guest, Katie Brinkley, shares her insights and encourages business owners to focus on connecting with their ideal clients and customers.


 



Keywords:  social media, entrepreneurship, radio, television, social media agency, strategy, virtual work, networking, networking, connections, social media, engagement, community, platforms, strategy, ideal clients
 
Takeaways
Social media has evolved significantly since its early days, and it is now an essential tool for businesses.
Having a strategy is crucial for effective social media marketing, and it is not just about posting content but also understanding the platforms and target audience.
Virtual work offers flexibility and productivity, but it is important to find a balance and maintain social connections.
Networking, both online and in-person, is essential for building relationships and growing a business.
The role of social media in business continues to evolve, and staying updated with the latest trends and changes is crucial. Networking and building connections online is crucial for business success.
Engagement and building a community are more important than just posting content on social media.
Choose the platforms you enjoy and focus on engaging with your ideal clients and customers.
Shift your mindset and approach to social media to prioritize connection and value creation.

Titles
The Benefits and Challenges of Virtual Work
The Power of Networking in Building a Business The Power of Networking and Building Connections Online
Shifting Your Mindset for Effective Social Media Presence

Sound Bites
"If you want to actually use social media to grow your business and grow your brand, there is a strategy behind it."
"I think one of the best things to come out of COVID was the understanding that people will, but quality of life is extremely important."
"I think the world has definitely changed. My son is in tech. He is all virtual. He's got no office."
"You don't need to be online so much."
"You don't need to be on all the platforms."
"The key for success in social media is engagement."

In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast!

For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast.To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media.Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A Small Business Owner's Guide to Staying Out of Court, in either paperback (https://a.co/d/7FmMTuN). The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business e

Mark Savant is the founder of podcast production agency Mark Savant Media. He specializes in helping thought-leaders launch and promote podcasts. He hosts the globally ranked top 1% podcast After Hours Entrepreneur, which highlights industry disruption, such as AI, automation, and independent media. He leads dozens of entrepreneurs in his mastermind community.  Links to learn about and connect with Mark are below.
WEBSITE: https://www.marksavantmedia.com/
PODCAST: http://www.afterhoursentrepreneur.com/
PUBLIC EMAIL: contact@marksavantmedia.com
https://afterhoursentrepreneurmastermind.com/
https://www.instagram.com/marksavantmedia/
https://www.linkedin.com/in/mark-savant-ba777145/
https://www.youtube.com/channel/UC2ePGMF5jsWze1sc0Gftf4w
In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast!

For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast.To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media.Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A Small Business Owner's Guide to Staying Out of Court, in either paperback (https://a.co/d/7FmMTuN). The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account.We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-northAlso brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/Connect with our affiliate sponsor (https://gsmcasestudy.com/gsm-program?am_id=mitchell305) GSM Growth Agency - your reliable partner in overcoming these business challenges! Feel the impact of collaborating with a team dedicated not only to short-term goals but also to building long-term partnerships and achieving sustained success. Embark on an exciting journey to redefine the possibilities of e-commerce, and let's create a legacy of unparalleled excellence!Take decisive action now! Follow their link to receive a complimentary audit of your Shopify store conducted by a GSM expert. Propel your e-commerce game to new heights with GSM Growth Agency!Also, support the show and get your own podcast merch! (https://mitchbeinhaker.com/podcast) Be sure to scroll down the page.The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2024. All rights reserved.

John and Mark X. Cronin are the father-son team that created John’s Crazy Socks, a social enterprise with a mission to spread happiness. They bootstrapped their business into the world’s largest sock store with multi-million dollar revenues. They have been named EY’s Entrepreneurs of the Year.

John is not only a business owner, but he has Down syndrome. John and Mark show what people with differing abilities can do – more than half of their colleagues have differing abilities. They are fierce advocates for inclusion, having testified twice before the U.S. Congress and spoken at the United Nations. They are sought after keynote speakers, have recorded two TEDx Talks and are frequent guests on network television.
They create unique customer experiences and develop a workplace culture that leads to an engaged workforce. And they show their gratitude through their Giving Back program that has raised over $650,000 for their charity partners.
In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast!

For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast.To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media.Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A Small Business Owner's Guide to Staying Out of Court, in either paperback (https://a.co/d/7FmMTuN). The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account.We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-northAlso brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/Connect with our affiliate sponsor (https://gsmcasestudy.com/gsm-program?am_id=mitchell305) GSM Growth Agency - your reliable partner in overcoming these business challenges! Feel the impact of collaborating with a team dedicated not only to short-term goals but also to building long-term partnerships and achieving sustained success. Embark on an exciting journey to redefine the possibilities of e-commerce, and let's create a legacy of unparalleled excellence!Take decisive action now! Follow their link to receive a complimentary audit of your Shopify store conducted by a GSM expert. Propel your e-commerce game to new heights with GSM Growth Agency!Also, support the show and get your own podcast merch! (https://mitchbeinhaker.com/podcast) Be sure to scroll down the page.The Accidental Entrepreneur is a trademark of Mitchell

Julia Block Pearson, CEO of Stratos Creative Marketing, is a marketing strategist whose goal is to help business owners improve their relationships with social media.

Oftentimes, business owners are frustrated because their social media efforts feel more like throwing darts at a dartboard than actual lead generation! At Stratos, our mission is to create content for clients that they’re proud of AND brings in leads.
In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast!

For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast.To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media.Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A Small Business Owner's Guide to Staying Out of Court, in either paperback (https://a.co/d/7FmMTuN). The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account.We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-northAlso brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/Connect with our affiliate sponsor (https://gsmcasestudy.com/gsm-program?am_id=mitchell305) GSM Growth Agency - your reliable partner in overcoming these business challenges! Feel the impact of collaborating with a team dedicated not only to short-term goals but also to building long-term partnerships and achieving sustained success. Embark on an exciting journey to redefine the possibilities of e-commerce, and let's create a legacy of unparalleled excellence!Take decisive action now! Follow their link to receive a complimentary audit of your Shopify store conducted by a GSM expert. Propel your e-commerce game to new heights with GSM Growth Agency!Also, support the show and get your own podcast merch! (https://mitchbeinhaker.com/podcast) Be sure to scroll down the page.The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2024. All rights reserved.

Uzair Ahmed is the Founder and Chief Automation Officer at Cottonwood Automation, a boutique business process automation firm focused on helping HVAC and plumbing companies leverage technology to make businesses run on autopilot. He has used the same principles and systems to build and scale his previous venture, instaMek, which started out of a coffee shop to full self-running enterprise that spans over 23 cities. Uzair has a unique perspective on how to best leverage automation & AI to drive growth while still maintaining the human touch. With over 10 years of experience in leveraging technology to build and scale companies from zero to millions, Uzair is a proven entrepreneur who has helped others cross the chasm from business operator to business owner. 

He earned his bachelor’s degree in Chemical Engineering from the University of Alberta. Uzair is frequently found on the basketball court or on the golf course in all his spare time.
In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast!

For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast.To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media.Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A Small Business Owner's Guide to Staying Out of Court, in either paperback (https://a.co/d/7FmMTuN). The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account.We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-northAlso brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/Connect with our affiliate sponsor (https://gsmcasestudy.com/gsm-program?am_id=mitchell305) GSM Growth Agency - your reliable partner in overcoming these business challenges! Feel the impact of collaborating with a team dedicated not only to short-term goals but also to building long-term partnerships and achieving sustained success. Embark on an exciting journey to redefine the possibilities of e-commerce, and let's create a legacy of unparalleled excellence!Take decisive action now! Follow their link to receive a complimentary audit of your Shopify store conducted by a GSM expert. Propel your e-commerce game to new heights with GSM Growth Agency!Also, support the show and get your own podcast merch! (https://mitchbeinhaker.com/podcast) Be sure to scroll down the page.The Accidental Entrepreneur is a trademark of Mit