10th Degree Podcast Anthony Story

In this episode of The 10th Degree Podcast we focus on Silicon South’s mission for 2022.

For most, business is looking strong in 2022, but there’s big pressure on hiring and retaining staff. This impacts all levels: from junior – to middle – to senior.

Salvation partly lies through university and college talent pipelines, but we need to attract staff from outside the region too – especially at mid-level. Meanwhile local agencies are working with some seriously impressive clients – from Virgin – to Marvel – to influencers like KSI.

We have a wealth of talent deserving a bonanza of client interest. Fabulous opportunities – yes – but a lot of work needed to exploit this much more effectively.

Silicon South’s mission for 2022 is to sit at the heart of helping the sector solve these challenges and maximise the opportunities. Ready for Take Off invites local businesses to join the conversation about how this needs to happen. Share their priorities, hear what others want, and find out what’s already happening.

In this episode of The 10th Degree podcast, we discuss the C21st Customer Conundrum with three experts in their fields.

As high streets continue to be hit by the impact of Covid and a drop in footfall, we are seeing new ways to connect with customers emerging. Whether it’s developing alternative ways to sell or pivoting to provide brand new services, this event explored some of the successful approaches local small businesses can and have embraced.

The panel further discuss and identify the key issues most likely to impact retail, shops, restaurants and coffee bars in 2022.

Our panel for this episode are:

Jamie Derrick - JD Ecommerce

Emma Jones - South Coast Social

Mark Masters - You Are The Media

For this podcast, the 10th degree takes a slightly different approach. We've brought together a panel of top experts together for an in-depth discussion around maintaining and improving the performance & wellbeing of employees, in what has been the most challenging of times.

More broadly, this event looks at techniques for improving employee wellbeing and productivity, as well as managing the impact of digital and remote working.

Furthermore, the panel explores the increasing pressures of digital and technological interactions, how to keep one’s cool in challenging conditions and improving staff engagement overall through a sustainability agenda.

Our panel for this episode are:

Jen Swaine - 3 Sided Cube

Carolyn Freeman - Cybercology

Tracey Howes - Advanced Oxygen Advantage Instructor

Nick Whitnell - Daring Works

Journalism has been around for a while. Yet, the role of 'journalism' has changed drastically since its first existence. 

In this episode, Anthony speaks with expert Darren Slade, Group business editor for the Daily Echo titles in Hampshire and Dorset, on how his has witnessed these changes first hand and how we expects journalism as we know it to change with new digital technologies coming into play.

Entrepreneur and expert speaker, Warren Munson, is the Founder of the multi award-winning tax and business advisory firm, Inspire, creator of the exclusive membership community for entrepreneurs and business leaders, Evolve, and author of ‘Evolve to Succeed – The Entrepreneur’s Journey’. 

A forward-thinking, innovative and sometimes disruptive industry leader, Warren’s own personal journey, together with his deep industry knowledge and experience working with an array of entrepreneurs and business leaders, gives him a unique insight into what it takes to succeed – both personally and professionally.

It is these experiences and key learnings that Anthony, Director of Silicon South, finds out about in this episode. 

In today’s market where attention spans are limited and opportunities are numerous, crafting an entertaining experience becomes the key to landing your marketing message. Having made the shrewd jump from web design to game design, Mike Hawkyard found the game format to be a perfect match for this ethos, one which he holds to this day.

Having made waves and developed games that have topped the charts in every country with an app store, Mike discusses how he attracted the attention of giant companies like Lego and Disney, and which game principles can be translated into real life structures.

This episode of 10th Degree covers:


Making the leap from website design to game development
Marketing to big companies as a small business
Mike’s ethos of ‘Fun first, Message second’
The nuanced difference between gamification and games
Translating game-based, task-reward structures into real life
Importance of enthusiastic team members who also challenge your ideas