35 min
Why Loyalty Drives Purchases Marketing Trends
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- Marketing
Mary Hines, Chief Marketing Officer, US Consumer at Citi, discusses the challenges banks face with loyalty programs, the importance of a streamlined digital approach, and why traditional campaigns no longer align with your audience.
Mary Hines, Chief Marketing Officer, US Consumer at Citi, discusses the challenges banks face with loyalty programs, the importance of a streamlined digital approach, and why traditional campaigns no longer align with your audience.
35 min