The IIMB Podcast The IIMB Podcast

Episode 24: Prof. YLR Moorthy on Marketing and Branding in the digital age by The IIMB Podcast

The Communication Cell and the Student Media Cell of IIM Bangalore bring to you the IIMB Podcast Series, a platform to discuss the latest business, economic, management, and social issues that matter. The Podcast series will witness IIM Bangalore fraternity, including but not limited to the faculty members, alumni, and students, provide their insights and perspectives on the topics and issues that surround us.

In this episode, Professor Prateek Raj chaired a high-impact discussion shedding light on the transformative effects of the COVID-19 pandemic on India's economy and its profound repercussions on the labour market. The podcast, a revisit on the previous podcast led by the Professor at the beginning of the pandemic, explores a comprehensive range of topics, including the seismic shifts in work culture prompted by the pandemic, the turbulent times of layoffs faced by many industries, the massive labor migration that ensued during the crisis, and the enduring post-COVID landscape. The insightful discussion also sheds light on the present situation of the economy, highlighting mass lay-offs in the IT sector and the changing views on work-life balance.

For Episode 22, we have Prof. Kumar with us, to discuss the history of the institute, the IIMB History Project to commemorate the 50th year of IIMB. We also talk about entrepreneurship in India, how to fund your startup, what mistakes to avoid and more. Listen on to find out more!

In the 21st episode, Prof. Shainesh, discusses his coauthored classic marketing management book with Professor Philip Kotler, Kevin Keller, Alexander Chernev, and Jagdish Sheth. The book is regarded as the bible of marketing, the book talks about the disruptions in industries and business models due to digitalization globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of data analytics and artificial intelligence. The talk gives insights into the various aspects of digital marketing, from its evolution to the way forward.

In the 20th episode, Prof. Debolina discusses her research paper “Are women from Venus? A mixed method study determining important predictors of job pursuit intention across gender groups”. The discussion dwelled on the Indian landscape and challenges faced by women in a higher management roles. The episode carries an undertone of developing a gender inclusion perspective among the upcoming leaders so as to Fastrack's corporate involvement in creating suitable policies and work culture.

The nineteenth episode of the series features a conversation with Prof. Sourav Mukherji, Professor in the Organizational Behaviour & Human Resources Management area at IIM Bangalore, about the fundamental features of starting an inclusive business and the kind of challenges that aspiring social entrepreneurs can expect to encounter on the way.
Much is said about the for-profit new age business models & their product innovations, latest technology, customer centricity, value creation &, more than anything, their rising valuations. In the midst of all this, a new breed of businesses is walking a tight rope by creating enormous value via solving some of the fundamental accessibility & affordability challenges for a customer segment that is usually ignored for its suppressed purchasing power & lack of disposable income. In this episode of the podcast, Prof. Sourav Mukherji further helps the listener understand the fundamental characteristics of inclusive businesses & the various challenges faced by them. While illustrating the need for such models, he also details the crucial role of leadership in creating the right culture in the organization to deliver maximum societal benefit.