S05 E04: Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive The Luxury Item with Scott Kerr

Scott Kerr sits down with Gareth Dunsmore, Chief Marketing Officer at British luxury supercar maker McLaren Automotive to discuss how the brand combines hand-built and high-technology to uniquely position itself to a wide range of wealthy customers in an ever more crowded space, plans for engaging younger audiences using NFT collectables, gaining a strong female following and signing its first-ever female racing driver. Gareth also talks about McLaren's in-house bespoke division for customizing cars, programs for maintaining a strong brand connection to its customers, and its popularity in China. Plus: Building supercars for the EV era

Featuring:
Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive (cars.mclaren.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
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