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Apple Watch

To wear it is to love it.

Get to know Apple Watch.

  • Fitness

    Every move counts.

    A woman wearing Apple Watch Series 9 while tracking a running workout.

    Fitness

    Every move counts.

    Close your rings.

    Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals every day.

    An Apple Watch Series 9 showing the Activity app showing someone's progress on their Move, Exercise, and Stand rings.
    Works for all your workouts.

    From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

    The Workout icons for Functional Strength Training, Core Training, HIIT, Indoor Cycle, Kickboxing, Pilates, Rower, Run, Elliptical, Cycling, Swimming, Tai Chi, and Hiking.
    Hit the ground running.

    Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with custom workouts.

    Three Apple Watch Series 9. The first shows Heart Rate Zones in a workout, the second shows Pacer, and the third shows a custom workout with intervals.
    Go above, below, and beyond.

    Apple Watch is water resistant,2 dust resistant,3 and crack resistant. So you can swim, hike, and do everything in between without a worry.

    A woman wearing Apple Watch Series 9 while swimming outdoors in water.

  • Health

    Knows you by heart.

    The Heart Rate app showing someone's current BPM.

    Health

    Knows you by heart.

    Never miss a beat.

    With the ECG app, Apple Watch is capable of generating an ECG that is similar to a single‑lead electrocardiogram.4 And the Heart Rate app alerts you of high and low heart rates, as well as an irregular rhythm.5

    An Apple Watch Series 9 showing the ECG app taking a reading.
    You snooze. You win.

    Get help setting up a bedtime routine and tracking your sleep. You can even see the time you spent in REM, Core, and Deep sleep, as well as when you might have woken up.

    Two Apple Watch Series 9. The first shows a notification that someone hit their sleep goal. The second shows Sleep Stages data.
    The very picture of health.

    Apple Watch works with the Health app on iPhone to give you a better view of important things like your sleep, activity, heart rate, menstrual cycle,6 and mental health.

    Apple Watch Series 9 showing the Cycle Tracking app and an iPhone 15 Pro with the Health app showing Cycle Tracking information.

  • Connectivity

    The right call for
    staying in touch.

    Apple Watch Series 9 with an incoming call.

    Connectivity

    The right call for staying in touch.

    It answers the call. And text.

    Call, text, get notifications, and listen to music from almost anywhere. With a cellular plan, you can do it all without your phone while jogging or running an errand.7

    Two Apple Watch Series 9. The first has an incoming call. The second shows a text message conversation.
    Your wallet. Without the wallet.

    Pay for just about anything right from your wrist with Apple Pay,8 or send money to friends with Apple Cash.9 Use Wallet as your ID, home key, car key, boarding pass, and transit card.10

    Three Apple Watch Series 9. The first shows Apple Card being used with Apple Pay. The second shows a transit card being used with the Wallet App. The third shows a home key being used through the Wallet app.
    Music and podcasts to your ears.

    Stream over 100 million songs with Apple Music.11 Download podcasts to your watch. Enjoy that new audiobook. And listen to content from your other favorite apps.

    AirPods Pro around an Apple Watch Series 9 with an Apple Music Playlist playing.

  • Safety

    Good help is
    easy to find.

    Emergency SOS on top of a road in Apple Maps.

    Safety

    Good help is easy to find.

    Emergency? At your service.

    Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location, and notify your emergency contacts.12

    Two Apple Watch Series 9. The first shows a fall detected screen where emergency services are being called. The second shows that "Mom" had a hard fall detected where emergency services were called.
    Find My. What a find.

    The Find My app helps you easily find a friend in a crowded place or know when a family member has arrived home safely. You can also locate your lost or stolen devices.

    The Find My app showing where friends are located on a map.
    Sound the alarm.

    With Siren on Apple Watch Ultra 2, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.

    Siren being used on an Apple Watch Ultra 2.

  • Apple Watch + iPhone

    Dynamic duo.

    A side view of iPhone 15 and Apple Watch Series 9 next to each other.

    Apple Watch + iPhone

    Dynamic duo.

    Lost and pinged.

    Ping your nearby iPhone to hear where it’s hiding. On Apple Watch Series 9 and Apple Watch Ultra 2, Precision Finding can direct you to your iPhone 15 by showing its approximate distance and direction.13

    Apple Watch Series 9 using Precision Finding to find a nearby iPhone 15.
    Lights. Camera. Remote.

    Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.

    An iPhone 15 taking a photo. An Apple Watch Series 9 is using Camera Remote to see the image being taken on iPhone 15.
    Turn-by-turn by wrist.

    Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route.

    Turn-by-turn directions being shown on both iPhone 15 Pro and Apple Watch Series 9.

  • Personalization

    Make it you-nique.

    Two Apple Watch Series 9. The first has a Snoopy watch face and a Sunshine Braided Solo Loop. The second has a Portraits watch face and a Pink Solo Loop.

    Personalization

    Make it you-nique.

    Rock your favorite bands.

    Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match your mood.

    Three different Apple Watch bands. A Sunshine Braided Solo Loop, a Light Blue Sport Band, and a Taupe Magnetic Link.
    Dial up the faces.

    You can create an endless number of face combinations on Apple Watch — everything from Astronomy to Nike to Pride to Snoopy. Customize them, choose your complications, and even share with friends.

    Five Apple Watch Series 9 with different watch faces. A Palette face, a Modular face, a Snoopy face, a Nike Globe face, and Playtime face.
    App Store. Open to possibilities.

    The App Store on Apple Watch gives you access to tens of thousands of apps right on your wrist, like Waterllama and SwingVision. It lets you personalize your watch for whatever you love to do.

    The icons of Apple Watch apps from the App Store. ChargePoint, Yelp, Nike Run Club, SmartGym, Calm, NBA, SwingVision, Oceanic+, WeChat, Waterllama, Golfshot, JetBlue, and AllTrails.

  • Adventure Ready

    Go the Ultra mile.

    A man biking while wearing Apple Watch Ultra 2.

    Adventure Ready

    Go the Ultra mile.

    Strength in metrics.

    The larger screen of Apple Watch Ultra 2 allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving, or exploring, it’s got your number.

    Three Apple Watch Ultra 2. The first shows a running workout. The second shows scuba diving in Oceanic+. The third shows a cycling workout.
    GPS far ahead of the curve.

    Apple Watch Ultra 2 features precision dual-frequency GPS, which makes it the most accurate GPS in a sports watch for running in dense urban environments.14

    An arrow at the end of a route representing someone's run through a city in a 3D view on a map.
    Action packed.

    The customizable Action button gives you physical control over a variety of functions. Quickly start or stop a workout, mark a segment, drop a Compass Waypoint, or begin a dive.

    The Action button on Apple Watch Ultra 2.
    Go further. Go longer.

    Apple Watch Ultra 2 gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.15 More than enough to take on a marathon, long-form triathlon, or three-day hike.

    An athlete pouring water on the back of their neck while wearing Apple Watch Ultra 2.

  • Family Setup for Apple Watch

    Great for kids who don’t have an iPhone yet.

    Four Memoji of a family on a watch face.

    Family Setup for Apple Watch

    Great for kids who don’t
    have an iPhone yet.

    A great family connection.

    Kids can enjoy all the fun, connectivity, and activity tracking of Apple Watch, even if they don’t have their own iPhone.16

    A child reading a text on Apple Watch SE.
    Has everyone talking.

    Set up and manage watches for your children with your iPhone so they can make calls and send texts with their own phone number and Apple ID. You can even approve who they contact.

    Two Apple Watch SE. The first shows an incoming call from Dad. The second shows a child texting "Grandpa! We won the game!"
    Keep close watch.

    Your kids can share their location on Apple Watch, so you can receive alerts when they arrive at their destinations or get home.

    An Apple Watch Series 9 with a child's face on it next to an iPhone 15 Pro showing the child's location on the Find My app.

Explore the lineup.

Apple Watch Studio

Why Apple is the best
place to buy Apple Watch.

  • Pay over time, interest‑free.

    When you choose to check out with Apple Card Monthly Installments.◊

    Ways to Buy

    Apple Card Monthly Installments

    Pay for your new Apple Watch over time, interest‑free with Apple Card.◊ Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.

    Learn more about Apple Card Monthly Installments

  • Save with Apple Trade In.

    Get credit toward your next Apple Watch when you trade in an eligible device.21

    Apple Trade In

    Trade in your eligible device for credit.

    Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

    Learn more about Apple Trade In

  • Get flexible delivery and easy pickup.

    Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

    Delivery and Pickup

    Flexible delivery and pickup options.

    Get your new Apple products quickly and easily with a handful of delivery and pickup options to choose from.

    Two‑hour delivery from an Apple Store

    Enjoy lightning‑fast courier delivery for an additional fee at checkout, on eligible in‑stock items in most metro areas. Delivery time windows can be scheduled at checkout.

    Convenient local pickup

    Place your order online and pick it up at a local Apple Store. Curbside pickup is also available at select locations — simply park your car and we’ll bring your order out to you.

    Free next‑day delivery

    Most of your favorite Apple products are available for free next‑day delivery.

    Learn more, delivery and pickup options

  • Shop live with a Specialist.

    Let us guide you live over video and answer all of your questions.

    Guided Video Shopping

    Shop live with a Specialist.

    We can help you choose the product you need while guiding you through the online Apple Store. Available 7 a.m.–7 p.m. PT.

    Shop together with a Specialist

    Other ways to shop with a Specialist

    Chat with us online

    Sign with us online (ASL)

    Supported by SignTime
    Available 5 a.m.–9 p.m. PT

    Call us at 1-800-MY-APPLE
    Available 5 a.m.–9 p.m. PT

    Reserve an in‑store shopping session

  • Get to know your new Apple Watch.

    Learn how to get the most out of your new Apple Watch with a free one‑on‑one Personal Session.

    Online Personal Session

    Get to know your new Apple Watch.

    Whether you’re new to your Apple device or need a refresher on the latest features, schedule a free one‑on‑one session with a Specialist to set up your Apple Watch and get it ready to use. We can show you how to get more from the products you love — and even share our favorite tips.

    Learn more about your new Apple Watch

  • Explore a shopping experience designed around you.

    Use the Apple Store app for a more personal way to shop.

    Apple Store App

    Shop in the Apple Store app, tailored specifically for you.

    Get personalized product recommendations, compare models, access your Saved Items, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.

    Scan the QR code to get started.

    Scan the QR code to shop in the Apple Store app.

    Download the Apple Store app

Apple Watch essentials.

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like get directions on iPhone and receive a tap on your wrist when it’s time to turn. Or set up a group photo on iPhone, then use your watch to see and snap the shot.

    Turn-by-turn directions being shown on both iPhone 15 Pro and Apple Watch Series 9.

  • Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.22 And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.

    An iPad Pro showing an Apple Fitness+ workout next to an Apple Watch Series 9 tracking that same Apple Fitness+ workout.

  • You can do so much with just Apple Watch and AirPods. Together, they give you the power to take calls. Stream music and podcasts. Hear incoming notifications. They even let you respond to messages with Siri. You can do it all without your iPhone.

    Apple Watch Series 9 playing a song next to AirPods Pro.

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