22 min
Leveraging Thought Leadership | Becky Robinson | 221 Leveraging Thought Leadership
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- Marketing
Today’s guest is Becky Robinson, the Found, and CEO of Weaving Influence, a company that helps authors and Thought Leaders build online influence. Becky gives us tips on looking at the bigger picture when focusing your social media to promote a book. How you can leverage the larger platforms of people in your network, and why you should be giving your book away for free!
Three Key Takeaways:
How to measure the success of a Thought Leader’s book. Why you might expect larger sales of a Thought Leadership book in year 2 than year 1. Why you should focus on a single platform for your Thought Leadership.
Today’s guest is Becky Robinson, the Found, and CEO of Weaving Influence, a company that helps authors and Thought Leaders build online influence. Becky gives us tips on looking at the bigger picture when focusing your social media to promote a book. How you can leverage the larger platforms of people in your network, and why you should be giving your book away for free!
Three Key Takeaways:
How to measure the success of a Thought Leader’s book. Why you might expect larger sales of a Thought Leadership book in year 2 than year 1. Why you should focus on a single platform for your Thought Leadership.
22 min