36 min

96: ABM Success: Invoca's Journey from Implementation to Optimization w/ Julia Stead GTM Made Simple

    • Management

Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.

Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.

36 min