300 episodes

Atlanta Real Estate Forum Radio is an award-winning podcast launched on October 7, 2011. With over 1,000 episodes, the show features the movers and shakers in the Atlanta real estate industry, along with news and information on new projects, communities, etc. Atlanta Real Estate Forum is a product of Denim Marketing. The show is hosted by Carol Morgan, a visionary in new home marketing.

Atlanta Real Estate Forum Radio Carol Morgan

    • Business
    • 4.9 • 37 Ratings

Atlanta Real Estate Forum Radio is an award-winning podcast launched on October 7, 2011. With over 1,000 episodes, the show features the movers and shakers in the Atlanta real estate industry, along with news and information on new projects, communities, etc. Atlanta Real Estate Forum is a product of Denim Marketing. The show is hosted by Carol Morgan, a visionary in new home marketing.

    Blue River Development: Developing Land with Intent

    Blue River Development: Developing Land with Intent

    Geoffrey Reid with Blue River Development joins the Atlanta Real Estate Forum Radio podcast to discuss the company’s operations, key team members and building relationships. Reid sits down with Denim Marketing President and Show Host Carol Morgan.



    Reid was born in Savannah and spent most of his formative years in Atlanta, growing up in a homebuilding family. After attending the University of Georgia, he received his degree and worked at Pulte Homes. He took on various jobs in the warranty and construction departments in the Atlanta market and, eventually, the Charleston and Hilton Head markets. When the Great Recession hit, Reid took a backseat from the homebuilding business and began consulting for master developers and municipalities looking to revitalize distressed parts of their cities. He also obtained a master’s degree from the Citadel in Charleston. Eventually, he returned to the metro area to take on an acquisition position at Century Communities.

    Reid said, “While there I acquired over 4,000 lots during that time, built a lot of good relationships and then, had an opportunity for a regional role in this new sector…build-to-rent.”

    At Blue River Development, Reid supports team members and partners during the overall lifecycle of land acquisition. He ensures the uninterrupted progress of getting a parcel ready to build a house during the 12-to-24-month process.

    Reid said, “My day-to-day role is to make sure that, no matter what part of the acquisition process that deal is in, it’s always moving forward.”

    The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.



    The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.

    Reid said, “My role is focused on buying and selling land whereby we purchased the land and improve it in the forms of rezoning, permitting or developing it – really to get the land ready for our homebuilding partners to do what they do best.”

    Blue River Development is actively working in the Atlanta, Augusta, Savannah, Raleigh, Charlotte, Greenville, Myrtle Beach, Charleston, Dallas and Huntsville markets. The company is also exploring expansion options in Birmingham, Houston, Austin and several other Florida and Tennessee markets.



    Tune into the episode to learn more about Blue River Development or visit https://BlueRiverDevelopment.com/.



    A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing ...

    • 21 min
    National Home Corporation Helps Buyers Achieve Homeownership

    National Home Corporation Helps Buyers Achieve Homeownership

    Vice President of Sales Jason Walzer with National Home Corporation (NHC) joins the Atlanta Real Estate Forum Radio show to discuss constructing affordable housing, cost-saving strategies and the growing effect of interest rates. Walzer chats with show host and President of Denim Marketing Carol Morgan.



    Walzer has been involved in the real estate industry since beginning his career. He received his real estate license when he was 18 and began his career alongside his mother, who is a veteran industry member. Throughout college, he worked in general brokerage and, after graduating, entered the new construction sector. From there, Walzer transitioned into a training role and eventually leadership.

    Walzer said, “I’ve made it to a national VP role with NHC and I’m super excited about it!”

    Co-founded by the visionary Wade Jurney, National Home Corporation is all about providing affordable housing to as many Americans in as many places as possible. When homebuyers think of affordable housing, they imagine Section 8 or low-income housing. In reality, prospective buyers do not need to meet any qualifications to find a home through NHC. While most home builders advertise affordable housing with a $400,000 or $500,000 price tag, the corporation is happy to report that its average sales price is $240,000.

    Walzer said, “We’ve got houses…that are as low as $114,000 which is unheard of right now!”

    National Home Corporation targets markets that are within driving distance of large metropolitan areas and have affordable land to construct homes for the average American. The company connects buyers with the American dream of homeownership in Texas, Florida, Alabama, North Carolina and Missouri.



    Walzer shared that NHC is looking to expand into Georgia but noted that the company is struggling to find affordable land in the city’s extensive metropolitan area. The corporation is searching for land in Columbus, Macon and other tertiary markets north of Canton.

    Walzer said, “[Our Georgia expansion is] definitely on the horizon. We want to grow as much as possible, [especially] when our corporate office is here!”

    What separates NHC from its competitors in the industry is its ability to provide buyers with the best price per square foot. Walzer shared that they aim to continue to be that builder in every market the company enters to continue the legacy of connecting buyers with affordable housing in a time of unpredictable interest rates.



    Tune into the full interview above, or visit www.NationalHomeCorp.com to learn more about National Home Corporation.



    A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.











    The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form.

    • 26 min
    terra alma: a Female Placemaking Perspective

    terra alma: a Female Placemaking Perspective

    CFO Michaela Boone with terra alma joins the Atlanta Real Estate Forum Radio podcast to discuss being a woman making history in Atlanta’s commercial real estate sector. Boone sits down with show host and Denim Marketing President Carol Morgan to chat about the company’s all-woman team, what is changing the retail landscape and how terra alma turns spaces into places!



    A commercial real estate broker specializing in retail listings, Boone considers herself a matchmaker between tenants and operators, especially those striving to remain local or intentional about their community placemaking. Her experience ranges from working with local and regional restaurants to operators searching for incredible tenants to build out a food hall.



    Lead by the motto of “leading with the soul,” terra alma is run by Founder Edie Weintraub, who recognized the lack of emphasis on local operators and tenant representation. Inspired, she founded terra alma in 2021 and onboarded Michaela three months later. When Boone first met Weintraub, the company’s founder made it clear that she loves all things people, food and real estate and is motivated to create spaces that embody those elements to transform spaces into places.

    Boone said, “Ever since we’ve joined, we’ve been targeting a lot of strong women in the industry…and making sure we are putting people in the right places.”

    As CFO, Boone’s responsibility is to ensure the company’s financial budget is sound to maintain its operations and allow it to grow. She is responsible for making sure the company is growing effectively. Boone also shared that the company moved into its brand new Halidom office, and its immediate positive effect was apparent in providing a suitable environment for the culture to grow.



    As an all-woman team, terra alma benefits from its female perspective, especially in the restaurant space. Boone shared that most household decisions surrounding where to eat fall on the head female. With this valuable perspective, terra alma is fortified in its mission to place its clients in profitable locations after considering the nature of a community, how people shop, what attractive price points are attractive and so on.

    Boone said, “I think what’s beautiful about being all women is that we see things from multiple angles.”

    Understanding the importance of building relationships in and out of the office, terra alma strives to make clients and employees feel comfortable and ready for the task at hand. Boone shared that the agency commonly will be there for a client from step A to step Z, with some coming to the table without a business plan. The female-led commercial real estate business connects operators with every puzzle piece to create a project that will attract business and meaningful relationships through the years.



    Tune in to the full interview above to learn more about terra alma or visit www.terraalma.com.



    A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.











    The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlant...

    • 17 min
    McKinney Builders Uncovers New Beginnings Across Georgia

    McKinney Builders Uncovers New Beginnings Across Georgia

    Partner Jim Beveridge with McKinney Builders joins the Atlanta Real Estate Forum Radio podcast to discuss new homes at Town at Trilith, The Gardens at Arbor Springs and more! Beveridge sits down with host Carol Morgan and chats about the company’s impact on the real estate and business community.



    A University of Georgia graduate with a bachelor’s degree in finance, Beveridge’s career timeline features 28 years of experience as a banker, mainly representing homebuilders. During market downturns, he often helped manage troubled loans and real estate. He shared that he enjoyed figuring out what went wrong and how to bring those assets back to the market to position them to receive the highest value. During this time, Beveridge also worked on obtaining his MBA from Georgia State University.

    Beveridge said, “I got the bug for real estate during those downturns!”

    Following the Great Recession, the bank Beveridge was working for was not ready to provide loans again. He followed his love for real estate and partnered with Mac McKinney with McKinney Builders. Originally a builder that produced a few custom homes per year, McKinney Builders is now a production builder currently constructing in five different communities.

    Beveridge said, “[Over the last 12 years,] we’ve become the leading builder of both Serenbe and Trilith, and developed 10 communities [that have] won Community of the Year!”

    The builder’s active adult product, available at The Gardens at Arbor Springs, highlights select basement and slab homes with a courtyard design, featuring an interior courtyard, owner’s suite on the main floor, open concept kitchen and den and much more! The community features a stellar onsite amenities package that includes a clubhouse with a basement gym, trails, a wildflower meadow and access to the attached master-planned community’s onsite golf course. Arbor Springs will feature around 1,000 homes upon completion. The Gardens at Arbor Springs section will feature 49 homes in Phase I and 22 homes expected in Phase II. Beveridge also shared that a new community at Arbor Springs is underway, with the plan to construct 125 additional residences.



    The builder is starting an enclave of homes adjacent to Lake Burton in a community called Burton. The first five homes in the McKinney Builders section, two presales and three specs, are going vertical. With frames that are nestled into the homesites, many of the homes feature stunning lake views. The homes are located across from Brad’s Marina and have access to a substantial network of trails near the Moccasin Creek National Park and the surrounding forest.

    Beveridge said, “We’re creating a highly experiential community that creates close relationships between people occupying the spaces and sites.”

    Tune in to the full interview to learn more about McKinney Builders, or visit www.McKinneyBuilders.com.



    A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.











    The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home bui...

    • 25 min
    Womack Custom Homes Brings Dreams to Life in Bartow Co.

    Womack Custom Homes Brings Dreams to Life in Bartow Co.

    Matt Womack with Womack Custom Homes joins the Atlanta Real Estate Forum Radio podcast to share news about the upcoming unveiling of City Overlook in downtown Cartersville! Womack sits down with host Carol Morgan and sheds light on the company’s history and today’s top trends.



    Born and raised in Cartersville, Georgia, Matt and his brother Stephen own and operate Womack Custom Homes exclusively in Bartow County. Experts at constructing beautiful residential spaces, the brothers excel at remodeling, new construction and more! The commercial side of the business, Womack Commercial specializes in build-outs and new builds for companies.



    A fourth-generation building company, Matt and Stephen Womack bring 30 years of construction experience to the company’s expertise. The family’s legacy is deeply ingrained in the construction business, with their father, grandfather and great-grandfather owning and operating construction industry businesses. For a brief time, Womack shared that he witnessed a different side to the business after working for a local lumber yard before starting Womack Custom Homes with his brother Stephen.

    Womack said, “I’ve been involved in that industry for as long as I can remember!”

    When homeowners embark on their Womack Custom Homes journey, the Womack Brothers sit down with them to gauge what they imagine their dream home to be. Then, the team assists the buyers in their search for the perfect floor plan or helps them adjust one to fit their needs. The next step is to locate land and change the plan as needed based on topography, budget and more. Then, the process begins to construct a buyer’s dream home in beautiful, growing Bartow County.



    A new upcoming multi-family project in downtown Cartersville, Womack Custom Homes is excited to unveil City Overlook! The project, located off Bartow and Main, will feature 18 luxury townhomes upon completion. Vertical construction is expected to begin in late summer of 2024.

    Womack said, “I could not have handpicked a better spot [for City Overlook]!... It’s the best spot downtown!”

    The community will feature two home plans that showcase roughly 2,400 to 2,500 square feet with three bedrooms and three-and-a-half bathrooms. All townhomes will feature a two-car garage, a paved driveway, outdoor living on the main level, rooftop terraces as well as an option for an elevator. Pricing for City Overlook will begin in the high $700,000s.



    Tune in to the full interview above to learn more about Womack Custom Homes, or visit www.WomackCustomHomes.com.



    A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.











    The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes,

    • 26 min
    Denim Marketing Celebrates 25 Years of Marketing Magic

    Denim Marketing Celebrates 25 Years of Marketing Magic

    Denim Marketing's Vice President of Client Services Courtney Stewart interviews Founder and President Carol Morgan on the Atlanta Real Estate Forum Radio podcast. The duo turns back the clock to 1999 and celebrates the 25th anniversary of Denim Marketing.



    Growing up, Morgan always knew she wanted to own a company. After attending college and falling in love with public relations, she worked in public relations for Atlanta Botanical Garden, Zoo Atlanta, and a marketing firm specializing in real estate for her first 10 years out of school. Having her first and only child caused Morgan’s professional needs to shift as family responsibilities increased. Thus, Denim Marketing was born!

    Morgan said, “I went out on my own initially as a freelancer. I guess now you can see 25 years later we’ve grown into much more than just me! It’s probably the best thing I ever did.”

    From its first year in 1999, Denim Marketing has maintained its approach to focusing on client's needs.  The agency aims to provide clients with a personalized fit, customizing solutions and maintaining responsiveness. The key to success for the agency is its ability to work together with clients and act as an extension of its in-house team for a seamless working relationship. 



    In marketing, change is constant, especially with the technology changes in 20 years. Services, however, changed a great deal over the years. In 1999, the internet was still taking off and social media did not exist. Morgan shared that she used to mail press releases! Flashing forward to 2024, the agency offers a wide range of services, including strategic marketing, public relations, reputation management, campaigns, blogging, branding, advertising and social media.

    Morgan said, “You look at how quickly it has changed, and how much more we can do and how much faster you can move… It has changed enormously.”

    When asked about her leadership style and how it contributes to the company’s success, Morgan shared that she aims to hire employees who constantly seek to learn and take initiative. This way of moving the company forward allows Morgan and her agency to build long-term, successful relationships with clients and the constant changes faced by the industry.



    Over the next decade, Morgan predicts the agency will continue working within the homebuilding space while embracing change and implementing new tools, such as AI, into its services.

    Morgan said, “It’s a continued focus on being a market leader, and being seen as [one] as far as our vision [and] thought leadership in the real estate space.” 

    Tune in to the full interview above to learn more about Denim Marketing, or visit www.DenimMarketing.com. 



    A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.











    The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest,

    • 41 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

ChartleyTX ,

Amazing show with relevant content!

Fantastic show with terrific guests and relevant content! If you are looking to stay in the “know” then this podcast is for you!

jskdbwksishmwoxbdmwlxndn ,

Fantastic Show!

I love listening every week. I learn some really cool stuff on the All About Real Estate episodes, and the Around Atlanta episodes always highlight something new to do in the city. Definitely recommend!

weareallwario ,

Awesome

Great show with informative information!

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