Attention Retention KJ Media

In this episode of Attention Retention with Jackie McManus on the Tim Ridley Show, we're focusing on some of the most critical aspects of truck driver recruitment and retention within the trucking industry. In today's digital age, drivers have a plethora of resources to research potential employers, ranging from YouTube testimonials to online reviews on platforms like Indeed and Glassdoor. Companies can leverage digital marketing strategies and encourage positive reviews from current drivers to enhance their reputation and attract top talent.

Several drivers call in and underscore the value of family-oriented trucking companies that prioritize driver safety, equipment maintenance, and overall job satisfaction. While competitive pay and benefits are crucial, the work environment and relationships within the company play an equally pivotal role in driver retention.

In this new episode, Cari Olive, VP of People Operations at Armstrong Transport, delves into the critical aspects of candidate experience in multi-generational hiring and the impact of engagement surveys on proactive management strategies.
She shares some insights with us on Armstrong's approach to being open and flexible with employees, emphasizing career growth and development. We also dive into Armstrong's effective strategies in employee engagement: Emphasizing Candidate Experience, Conducting Regular Engagement Surveys, and Focusing on Career Growth.
These practices, combined with Armstrong's dynamic approach to people operations, demonstrate how companies can create a more inclusive, responsive, and growth-oriented workplace.
How to Find Cari: LinkedIn Profile: https://www.linkedin.com/in/cariolive/
Company Website: https://www.armstrongtransport.com/
Company LinkedIn Page: https://www.linkedin.com/company/armstrong-transport-group/
 Download our Free Guide on Enhancing Candidate Experience here: https://learn.kjmedia.com/candidate-experience-guide
 

Jackie is highlighting the pivotal role of a positive work culture in driver retention within the trucking industry in this radio episode of Attention Retention. Maintaining a focus on cultivating a positive environment is a critical factor in retaining quality drivers and enhancing their job satisfaction.
The podcast shares anecdotes from drivers who emphasize the significance of feeling valued and respected, highlighting how companies that prioritize drivers' well-being and create a sense of belonging reap the benefits of increased retention rates and happier, more productive drivers.

In this episode Jackie looks back on 2023 to provide invaluable advice on refining your truck driver recruitment strategy for a successful 2024. Jackie offers a comprehensive approach, guiding listeners through five essential steps to analyze the past year's efforts and set the stage for a more effective recruitment plan in the coming year.
Jackie highlights the importance of leveraging tools like the Recruitment Calculator, setting specific goals, and closely monitoring budget implications for each new hire. Additionally, she stresses the practicality of tracking results and encourages regular monthly and quarterly budget reviews. Listen to learn more now.

In this episode Jackie McManus delves into the crucial realm of database reactivation and its potential to yield more truck driver hires. The ATS database, often an overlooked goldmine, holds dormant candidates that can be revived, engaged, and converted into active prospects. Re-engaging your driver database during slower periods is an excellent way to earn more hires. 
KJ Media provides a comprehensive triple play approach to reactivation campaigns for our clients: Revive, Engage, and Convert. By leveraging existing resources and employing personalized promotions, companies can strategically re-engage with candidates, and strengthen brand loyalty.

In this radio edition of Attention Retention Jackie McManus shares valuable insights on the evolving strategies for truck driver retention. The discussion revolves around the changing dynamics in the trucking industry, emphasizing the importance of recognizing and retaining drivers in the competitive landscape. Jackie provides a nuanced perspective on the challenges faced by drivers, drawing attention to the critical role that honest communication plays in building trust.
Companies are increasingly focused on cultivating a supportive culture to retain drivers. Jackie and Tim address the significance of genuine gratitude and recognition, sharing anecdotes that highlight the positive impact of such gestures on driver morale.