The Law Firms of the Future ZERØ

Trevor Asserson is the founder of Asserson, a UK law firm that is based in Tel Aviv. With accolades from Chambers and the Legal 500 and a powerful reputation for taking on establishment institutions, Trevor has been recognized as one of the UK’s leading litigators for many years. He has a wide range of commercial litigation experience but specializes in complex cases that are often multi-jurisdictional. Prior to establishing Asserson, Trevor worked at Herbert Smith, Europe’s leading litigation firm, and subsequently as the Global Head of International Litigation at Bird & Bird, one of Europe’s largest multi-national firms with a premier reputation for IP, Telecoms, and IT law.

Helen Burness is the Director of Saltmarsh Marketing and Chief Marketing Officer of She Breaks the Law—and it can be said that she lives and breathes legal marketing. After years of working at the forefront of change in the legal industry, she is now on a mission to make purpose-led, innovative businesses in the legal industry visible, to give founders and their businesses a voice, to accelerate business growth and success, and to keep driving change in the industry.

Gillian Power is the Chief Information Officer at Lathrop GPM. In her role, Gillian is responsible for aligning the strategic direction of the firm's technology, information governance and management, and information services. She serves on the firm's enterprise risk management committee and culture diversity and inclusion committee. Gillian is an active member of the legal technology community, having served for five years as a committee member, including two as a thought leader for the annual International Legal Technology Association conference. In this episode, she tells her personal story about transitioning as a law firm CIO and how that has shaped her views on diversity and inclusion.

The views expressed in this interview are those of our guest as an individual and do not reflect the views of Lathrop GPM.

Jerry Levine is Global General Counsel and Corporate Secretary of IPSoft, a leading cognitive (AI) computing and autonomic technologies company. As IPSoft’s first in-house counsel, Jerry has implemented corporate policies to bring the company’s legal strategies into a new phase of sophistication. Prior to joining IPSoft, Jerry founded and managed his own law firm and held a number of roles within alternative legal service providers and legal technology companies. Jerry has been recognized on the Legal 500’s GC Powerlist and by Modern Counsel as one of today’s most influential in-house counsel.

Please excuse us as we take a break from our normal format this week to introduce our blog and newsletter series called Life Hacks for Lawyers. Each week, subscribers receive a "life hack" focusing on productivity tips adapted from behavioral scientists and successful lawyers. This episode features our top five life hacks based on engagement metrics after almost a year of running this series. You can subscribe at https://info.zeroapp.ai/life-hacks-for-lawyers. 

Join Bernie Toledano, the Head of Marketing at ZERØ, as she interviews some of the most innovative lawyers around the world about their visions for the law firms of the future.