1 hr 17 min
Putting the “C” in CMO with Chandar Pattabhiram, CMO of Coupa and Jennifer Johnson, CMO of Tenable Marketing Trends
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- Marketing
On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and beyond to ensure a successful tenure. 5 Key Takeaways: - For a new CMO, focus on the people. You aren't just a marketer who needs to execute. You're a leader, and your primary responsibility is to lead. - When creating a category, it's important to satisfy the current market even as you're building toward creating a new one. - Timing is critical. Being too early to a market can be just as damaging and being too late. - Marketers need to deeply understand their buyers' problems so that they can frame themselves as the only viable solution. "People buy candles not because they like candles, but because they want light." - Chandar Pattabhiram - It's important to focus intently on the things that will matter most. Beware of taking on too many initiatives when you step into a new role. Bios: Chandar Pattabhiram is CMO of Coupa, a business spend management platform. Jennifer Johnson the CMO of Tenable, a Cyber Exposure Company, and is a Category Design Evangelist/Startup Advisor at Play Bigger. Links: Full Landing Page - http://bit.ly/2NEK74d Jennifer Twitter - twitter.com/jj_cmo Jennifer LinkedIn - linkedin.com/in/jjcmo Tenable Link - tenable.com Chandar Twitter - twitter.com/chandarp Chandar LinkedIn - linkedin.com/in/chandarp Coupa link - coupa.com Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and beyond to ensure a successful tenure. 5 Key Takeaways: - For a new CMO, focus on the people. You aren't just a marketer who needs to execute. You're a leader, and your primary responsibility is to lead. - When creating a category, it's important to satisfy the current market even as you're building toward creating a new one. - Timing is critical. Being too early to a market can be just as damaging and being too late. - Marketers need to deeply understand their buyers' problems so that they can frame themselves as the only viable solution. "People buy candles not because they like candles, but because they want light." - Chandar Pattabhiram - It's important to focus intently on the things that will matter most. Beware of taking on too many initiatives when you step into a new role. Bios: Chandar Pattabhiram is CMO of Coupa, a business spend management platform. Jennifer Johnson the CMO of Tenable, a Cyber Exposure Company, and is a Category Design Evangelist/Startup Advisor at Play Bigger. Links: Full Landing Page - http://bit.ly/2NEK74d Jennifer Twitter - twitter.com/jj_cmo Jennifer LinkedIn - linkedin.com/in/jjcmo Tenable Link - tenable.com Chandar Twitter - twitter.com/chandarp Chandar LinkedIn - linkedin.com/in/chandarp Coupa link - coupa.com Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
1 hr 17 min