19 min
Leveraging Thought Leadership | Dianna Booher | 133 Leveraging Thought Leadership
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- Marketing
What strategy do you have to monetize the IP that is in your book after the book is released? Do you have a marketing and sales plan?
Our guest Dianna Booher, is the author of 48 books including "Faster, Fewer, Better Emails" and "Communicate Like a Leader" has been published by some of the biggest houses in the world.
Today she shares her years of experience getting published, working with agents, and how the relationship with publisher and agents has changed. Plus she shares strategies for monetizing the IP in your book after it is published to drive your career beyond that of an author.
One method of taking your IP further is going digital! We have some great advice on digital content creation.
What strategy do you have to monetize the IP that is in your book after the book is released? Do you have a marketing and sales plan?
Our guest Dianna Booher, is the author of 48 books including "Faster, Fewer, Better Emails" and "Communicate Like a Leader" has been published by some of the biggest houses in the world.
Today she shares her years of experience getting published, working with agents, and how the relationship with publisher and agents has changed. Plus she shares strategies for monetizing the IP in your book after it is published to drive your career beyond that of an author.
One method of taking your IP further is going digital! We have some great advice on digital content creation.
19 min