The Everyday Marketer Podcast High Touch Marketing

There's a mindset shift that takes place in the summer months. Everybody is working for the weekend...Isn't that a song? Marketing and advertising across the board acknowledge that from May to September, people aren't as available as they are the rest of the year but that doesn't stop them from communicating their messages, they just adapt and account for it.

You're no different. When you find yourself growing your brand while working for the weekend there are things you can and should do in order to find a rhythm of meeting those needs.

On today's episode, We're going to be signing off for the summer so that we can focus on gearing up for the fall, but before we do that we want to leave you with a few practical thoughts that will help you enjoy this summer AND grow your brand. 

You don't need complicated strategies and big budgets to grow your brand. You need practical solutions that you can implement (even in the summer) to grow your brand EVERY. SINGLE. DAY.



See you in August!


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No one likes to be sold to. How many ads do you scroll past on Social media in frustration? How often do you search something on Amazon only to see the same thing in an ad on your newsfeed? Chances are you've been frustrated by this in the past. Guess what? You're normal.

How do market your brand and grow your business with paid advertising and not seem overly transactional? 

How do you decide how much to spend and what to promote if you're on a limited budget?

These are great questions!  On today's episode, and part two of our practical advertising series we're going to look at paid advertising, why it's important, and how to approach it with confidence. You'll also learn about hot fish. 



Give us a follow on Social Media @hightouchmarketing

Have an idea you want to launch into reality? Check out this Collaborative experience designed to help you launch and sustain your dream.


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News flash. No one likes to be sold to. How many ads do you scroll past on Social media in frustration? How often do you search something on Amazon only to see the same thing in an ad on your newsfeed? Chances are you've been frustrated by this in the past. Guess what? You're normal.

Well how do market your brand and grow your business without paid advertising? The answer is simple. You need a strategy for relational or organic marketing. 

Organic or relational marketing isn't dead, it's far from it an on today's episode we're kicking off a new series on practical advertising by demystifying relational marketing and giving you some practical next steps to boost your relational engagement in the digital space.



Give us a follow on Social Media @hightouchmarketing

Have an idea you want to launch into reality? Check out this Collaborative experience designed to help you launch and sustain your dream.


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Send in a voice message: https://podcasters.spotify.com/pod/show/everydaymarketer/message

Why use hashtags?

There are a ton of reasons why you should use hashtags in your content delivery. some are obvious, and some less so. Here are a few reasons why a stepping up your hashtag strategy is a win win for growing your brand.


Engagement: Using hashtags on platforms like Instagram helps to boost the engagement of your content and visibility of your brand.

Brand Awareness: Using Hashtags correctly can go a long way in helping you stand out in the crowd and establish a presence around your brand so that people want to know more about your product/service, cause, or message.

Target Audience: Hashtags are a great tool for helping you find your target audience. By using hashtags correctly, you’ll be able to place your content in front of the people you’re trying to reach. On the flip side, people who search hashtags about a topic they’re interested in will be able to find you.

Investment: The only thing it will cost you is a little time.



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There is something to be said about keeping your head on a swivel. You know, remaining consciously aware of your ever-changing surroundings so you don’t get caught off guard and end up in an unpleasant situation. Keeping your head on a swivel.

If I wanted to summit a huge mountain I would follow a process to prepare for it. I would train, acquire the right gear, plan, commit that plan to memory, train some more, and then execute. BUT, even if I did all of that to the best of my ability it wouldn’t be enough. If I failed to notice and adapt to the changing external surroundings on my climb,  there’s a good chance I would find myself in an unpleasant situation on the side of a mountain, or dead.

The same is true for marketing your business, maybe except for the death part, but you get the point, right? If you want to keep increasing your reach and connecting with new people who are seeking solutions to problems you are uniquely positioned to solve, then you have to keep pressing forward while keeping your head on a swivel.

There are constants in your process that wont change. Don’t ever lose sight of them. There are also a litany of things that do change and you need to be aware of them. They have a significant effect on your delivery, your execution, and visibility in the digital marketplace. For example, what you offer wont really change, you may add variations to your offering over time but what you offer will remain relatively constant. On the other hand, your delivery method WILL change and those changes are the result of changes in the external surroundings within your space in the marketplace. If you remain aware of them and adapt, you’ll continue climbing. Ignore them, and well, you may find yourself stuck in a confusing situation. So keep your head on a swivel.

In other words, never allow yourself to get too comfortable with where you are right now because more of what got you here wont get you all the way to where you want to go. Success is really just a false summit. There is always another one thats a bit higher, gnarlier and farther away right behind it. You can get to the next one but your head needs to be on a swivel.

You'll need new gear to get there. Maybe a new strategy. A different a route. Who knows, you'll have to change it up if you want to make it to the top, otherwise you'll remain stuck where you are.

Think about it?

What needs to shift in order for you to move beyond where you are toward where you want to go?

What strategies need to be developed now in order to gain momentum that will carry you for the next 6 months?

What hasn’t worked as well as it did 6 months ago?

What new technology do you need?

How has your audience’s needs, wants, and desires changed?


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Welcome back for part 2 in our marketing movements series with our friend Duane Zingale. If you haven't listened to part 1 then do us a favor, go back and listen it now and then come back to part 2. 

We get super practical today as we look at the importance of simplifying processes and strategies as our brands grow, why you should NEVER lose sight of your WHY, and how to continue standing out in the crowd within your space in the marketplace.

About Duane

When Duane’s not lost in a Legoland fairy tale with his 2 beloved daughters, he is likely to be found geeking out crafting relationship-based marketing funnels with the LISTEN funnel framework.

Duane helps Mission Driven Businesses and ministries articulate their Voice and develop a marketing strategy to engage their tribe with Inspirational messaging.

You can catch Duane hosting the “Marketing Your Movement Show” over on your favorite podcast player!

Connect with Duane

Podcast: Marketing Your Movement Show

Instagram @duanezingale

Website: Duanezingale.com

Twitter: @DuaneZingale

Download Your Copy of the LISTEN Funnel Framework Here!

Let us help you get your message into more eyes, ears, and hearts.

Facebook @hightouchmarketing

Instagram: @hightouchmarketing

www.hightouchmarketing.net

Book a FREE discovery session (not snake oil)


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Send in a voice message: https://podcasters.spotify.com/pod/show/everydaymarketer/message