20 min
Leveraging Thought Leadership | Jonah Berger| 227 Leveraging Thought Leadership
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- Marketing
Our guest today is Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious, Invisible Influence, and the Catalyst. He is a world expert on change, word of mouth influence, and consumer behavior.
Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities. We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face. This is advice you certainly don’t want to miss.
Three Key Takeaways:
· How Thought Leaders can position themselves for better bookings with speaker bureaus.
· Why Thought Leaders need to understand the purpose of their book in order to get the most out of it.
· What Thought Leaders can learn by working in different industries that push your boundaries.
Our guest today is Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious, Invisible Influence, and the Catalyst. He is a world expert on change, word of mouth influence, and consumer behavior.
Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities. We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face. This is advice you certainly don’t want to miss.
Three Key Takeaways:
· How Thought Leaders can position themselves for better bookings with speaker bureaus.
· Why Thought Leaders need to understand the purpose of their book in order to get the most out of it.
· What Thought Leaders can learn by working in different industries that push your boundaries.
20 min