Transforming Cities Authentic

On this episode of Real Wins, Chris and Mike review 10 questions to ask before hiring your multifamily brand and marketing agency.



They break them down into four key buckets: strategy, brand, demand, and enablement.



Get more education and insight like this at Transforming Cities -

https://transformingcities.io



Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com



© 2024 Authentic Form & Function and Charlesgate

On this episode I’m speaking with Autumn Hunt, Head of Marketing for CIP Communities, where she oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement for more than 40 entities.



She’s worked at the intersection of marketing, sales, and tech her whole career, and has leveraged her academic background in business and data analytics to create marketing that matters for customers and employees.



Autumn has a degree in Psychology, an M.B.A. with a specialization in Marketing, and several certifications including Advanced Product Marketing from the Product Marketing Institute.



In her free time, you can find her spending time with her husband and 3 year old daughter, reading or listening to audiobooks or podcasts, and cooking Italian or Thai food.



Related links for this episode:



· CIP Communities - https://www.rentcip.com/

· Autumn on LinkedIn - https://www.linkedin.com/in/autumnhunt/

· Hook Point (book) - https://amzn.to/43NVpXb

· The Advantage (book) - https://amzn.to/49q6QFC



Be sure to support this podcast by subscribing and reviewing!



Get on the list at https://transformingcities.io for future announcements.



Brought to you by Authentic: https://authenticff.com



© 2024 Authentic Form & Function

On this episode I’m speaking with Tara Samuels, Founder & CEO of Multifamily Mentor Matchmaking.



If you know Tara, you'll know she has a flair for fostering connections. From onsite roles to supplier endeavors, her journey has been a dynamic blend of experiences since the 90's. Also known as the "relationship-building architect," she's the mastermind behind countless industry connections that stand the test of time.



In addition to the matchmaking group, she's also a communication disruptor, leveraging her obsession with human connection through video as the VP of Sales at SalesMail.



Today, Tara resides in Atlanta after a lifetime in Chicago, and in a twist of fate, met her husband Rob at a multifamily conference in Indianapolis. Thankfully, we were able to capture that story, too.





Related links for this episode:



· Multifamily Mentor Matchmaking - https://www.multifamilymentormatchmaking.com

· Amplified Connections - https://www.ampyournetwork.com

· Tara on LinkedIn - https://www.linkedin.com/in/themultifamilymentormatchmaker

· Tara on Facebook - https://www.facebook.com/tsamuels106

· Email Tara - hello@ampyournetwork.com

· We Bought a Zoo (movie) - https://amzn.to/3U3YqiQ

· Atomic Habits (book) - https://amzn.to/4ammxPq

· Make Your Bed (book) - https://amzn.to/3xjksVX





Be sure to support this podcast by subscribing and reviewing!



Get on the list at https://transformingcities.io for future announcements.



Brought to you by Authentic: https://authenticff.com



© 2024 Authentic Form & Function

On this live episode of Transforming Cities, I was joined by Dom Beveridge of 20for20 and Michael DiMella of Charlesgate.



During our live event, the duo debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.



We also pulled in a handful of live audience questions to add to the conversation.





Related links for this episode:



· 20for20 - https://20for20.com/

· Dom on LinkedIn - https://www.linkedin.com/in/dombeveridge/

· Charlesgate - https://www.charlesgate.com/

· Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/





Be sure to support this podcast by subscribing and reviewing!



Get on the list at https://transformingcities.io for future announcements.



Brought to you by Authentic: https://authenticff.com



© 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike dive into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy.



Later, Mike describes a few key differences between a condo sell-through go-to-market strategy and a multifamily go-to-market strategy.



Get more education and insight like this at Transforming Cities -

https://transformingcities.io



Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com



© 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike discuss the pros and cons of a full go-to-market engagement versus an la carte approach to creative services.



Then, they jump into the different types of websites in the industry: templated, hybrid, and custom.



Get more education and insight like this at Transforming Cities -

https://transformingcities.io



Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com



© 2024 Authentic Form & Function and Charlesgate