The Simpler Business Podcast with Marissa Roberts Marissa Roberts

Today we’re talking branding for your solo business.

Good branding is crucial for solo business owners, service providers, coaches, and course creators because it creates personal connections, enhances professionalism, and helps you stand out in a competitive market. 

And it’s more than just colours and fonts. A strong, consistent brand attracts ideal clients and supports premium pricing, and that makes your marketing efforts a lot more efficient AND effective. Branding builds trust and credibility, which are essential for building and maintaining client loyalty. A well-crafted brand reflects your values and your expertise and is key to boosting your know, like and trust factor.
Let’s break down all the ways good branding can make a BIG difference to your bottom line.

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Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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As entrepreneurs, it's often not just the external challenges that impact our business's success, but also our internal dialogue. The way we think about ourselves and our businesses can profoundly influence our performance and profitability. Making deliberate mindset shifts can be just as important as any other strategic business decision.
Today I’m going to share with you three transformative mindset shifts that can help you boost your sales and profits, and put you on a path to a more fulfilling and financially rewarding business journey.

Free resources mentioned in this episode:

Guided meditations

Imposter Syndrome Meditation ✨ EQ Minds

https://youtu.be/ORliLMqeBe0si=pbBRS835ARtDMyjy

Guided Meditation to Overcome Imposter Syndrome and Embrace Your Authentic Worth

https://youtu.be/haTF1n0kQ64?si=VJJcEIWsI5WIYGoc

Most Powerful Guided Meditation to Heal Imposter Syndrome | Celebrate Again Yoga

https://youtu.be/izWn1bLMb7w?si=P4wN-Q6cL8AM76PY

Passive Products ebook

https://www.marissaroberts.com/passiveproducts/

Less Effort, More Results Affirmations

https://drive.google.com/file/d/1gALh2s34njt7j6CgU5imQQap7k1ZeaUC/view?usp=sharing 

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Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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How you are going keeping up with your social media presence for your business?

There are so many platforms now that it feels almost impossible to be consistently present on all of them. And even if you can post daily on all platforms, is it really helping to grow your business and make more sales?

I spend a lot of time on social media, particularly on TikTok and Instagram - as a consumer. I love watching the trends pop up and seeing how creative people are.

But while I can easily spend a couple of hours scrolling through TikTok, I’m not as eager to spend the same amount of time posting there. And I’m not interested in creating flashy and time-consuming content. 

So I don’t! And you don’t have to either.

I like to share something helpful, chat with people, and then move on with my day. So I’ve set up my socials and my systems to do a lot of the heavy lifting for me in terms of list growth and sales, and that frees me up to just ENJOY my time on social media, not feel pressured by it.

Today I thought I’d run you through what that looks like in case you find it helpful and want to set up something similar for your business!

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Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Being a business owner often means wearing multiple hats and juggling multiple tasks all by yourself. You want to do it all because you’re very conscious of your budget and need to be able to afford to run your business as it grows. But once you start to see consistent sales and cash flow, you get even busier managing your deliverables, and your business growth should not come at the expense of your efficiency or your personal wellbeing. 



When that momentum starts to build - that’s when you need to hire help, and a Virtual Assistant (or VA) is the ideal place to start!



Your VA can take care of so many business tasks, freeing you up to focus on the core activities that really need you - your face, your experience, your personality. But many entrepreneurs, particularly those in the first few years of running their business, find the process of finding and hiring a VA a bit too overwhelming, and as a result tend to put it off and struggle on by themselves (often burning out in the process!)



Where do you begin when looking for a VA? What should you look for in terms of their skills? How do you ensure they align with your business values and needs? 



My guest today one half of an incredible team that specialises in helping business owners find the perfect VA, and helping VAs establish their virtual assistant business so that the client & VA relationship can be the perfect match! They help people demystify the process, providing clear, actionable insights to seamlessly integrate a VA into the business, ensuring that it’s not just another task to check off your to do list, but a strategic move towards sustainable growth and work-life balance.



Founded in February 2019, the Newcastle Virtual Assistants is the brainchild of Adrienne Donnelly and Jane Ekholm.



They are passionate about the Virtual Assistant industry in Australia and provide a space for their members to thrive, offering them mentoring, resources, guidance, connection, and learning opportunities.



They not only act as a conduit between business owners and local Virtual Assistants through education and matchmaking, they also work with industry partners to continue to raise the profile and ensure the quality of the VA industry in our community, and beyond.



Adrienne and Jane have helped more than 40 business owners find a VA through their matchmaking service, and they’re looking forward to helping even more people in the business community! They understand that business owners put off the search because they are time poor, and that is how they can help.

Tune in as Adrienne and I chat about one of the common pain points for business owners when it comes to the search for a VA, how a matchmaking service can help that pain point, some success stories of people they have helped, and how their matchmaking service came to life!

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Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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We’re talking about creativity today because creatives are often undervalued and restrained.

People think being creative is a soft skill, a nice thing to do but don’t consider it a business builder - and they’re wrong.

Whether you work for yourself or for a company, your creativity is one of your most powerful assets.

Companies and corporations suffer from high turnover, lack of job ownership and loss of profits because they focus on enforcing how someone else did the job before the new hire and stifling all ability to let employees adjust their job to work better individually, providing higher efficiency, pride in their work and overall happiness with their job.
Employees are humans, not machines. 

And for business owners, creativity is a must if you’re looking to stand out and really connect with your customers. The ability to think outside the box can transform your brand, making it more relatable and memorable to your target audience.
Embracing creativity leads to innovative approaches to marketing, product development, and customer experience , not to mention increased engagement and loyalty. In a marketplace where consumers are bombarded with choices, letting creativity lead the way is your best strategy to capture attention and drive your business success.

My guest today is on a mission is to inspire and empower Creatives with the tools they need to be successful, and to teach corporations to embrace the creativity of their employees!

Paul Pape is a seasoned artist, designer, and entrepreneur with over 20 years of experience in the creative industry. Paul’s journey began with a passion for education stemming from a need to escape an abusive childhood. Eventually, he found his way to design and fabrication, which led to the creation of thousands of personalised products for clients worldwide. In recent years, Paul has pivoted to empowering fellow Creatives, sharing his expertise and insights to help them transform their passions into successful businesses. As a speaker, educator, and mentor, Paul inspires others to unleash their creative potential and find fulfilment in their personal and professional lives.

Tune in as Paul and I talk about the turning point that made him realise his passion for helping others tap into their creative potential, how he adapts his approach to creativity and empowerment to fit the unique needs of diverse clients, some common misconceptions about creativity in the business world, and how to figure out what to charge when you’re a Creative!

See more Paul at his website or on Instagram, Facebook or LinkedIn

Get Paul’s free resource How to figure out what to charge for Creatives:

https://www.dropbox.com/scl/fi/nhbby0dx6qmosppbsyuzs/To-Charge.pdf?rlkey=scu2lq54p0bux3i9kq99jan1g&dl=0 

So many of us think owning a business is going to give us better work life balance than a 9-5 or working under someone else, but the reality is many new business owners end up working 24/7, burning out, getting sick, and it’s almost seen as a right of passage for business owners. 

At this point we start to make the necessary changes, but wouldn’t it be nice if we could skip the struggle and simply follow a better path from the start?

If you’re not enjoying your day to day journey of building your business, you won’t be able to fully enjoy or appreciate your results when you do start seeing your definition of success. 

My guest today is on a mission to show entrepreneurs that the possibilities of what they can achieve in life is truly limitless and that the only thing that is stopping them from getting from where they are now to where they want to be, is their mindset & skillset (both of which you have the power to shift). 

Emily-Jane Sarroff is a graduate of Architectural Design, Jay Shetty Certified Life Coach, Business Mentor, social media figure, host of the Empower with Em Podcast, and a 6 figure business owner.

Her goal is to help people build their biz around their dream lifestyle, and not let their business dictate their life. 

Listen in as Em and I discuss why biz owners commonly feel guilt for having fun, some actionable steps to combat that, the importance of having fun in your biz - and the return on investment you get from it!

See more from Em at her website or on Instagram, Facebook or LinkedIn

Get Em’s 6 figure system training (to set up your biz from a place of alignment) 

https://empowerwithem.myflodesk.com/6figsystem 

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Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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