There are 3 levels to honesty. And when leaders align all three levels within themselves and their organizations that is when they truly dominate their industry. Our guest is Peter Kozodoy, Chief Strategy Officer for GEM Advertising and author of "Honest to Greatness". The Peter's discuss entrepreneurship, why you need to be brutally honest and how your identity is your company. If we're not learning we're dying as entrepreneurs. Listen in to learn more!