Inside Marketing dentsu & Irish Times Media Solutions

This week Nils Leonard the founder of creative agency Uncommon Creative and former chairman and creative director of Grey London joins us for a chat about culture and creativity in the modern marketing world.

Nils profile from Oct 2023 in The Irish Times https://www.irishtimes.com/business/2023/10/19/creative-leadership-in-advertising-in-peril-as-tech-giants-lure-talent-says-agency-founder/

Nils on Linkedin https://uk.linkedin.com/in/nils-leonard-373b2b3

Uncommon Creative Homepage https://www.uncommon.studio/

Experience is everything but are brands doing enough in this space? This week we're joined by Andrew Casey founder of Headcase marketing to talk all things experiential.

This week we're joined by Magic Numbers founder and data specialist Dr. Grace Kite who really does make data fun.

Do you know your Internet of Excess from your Attention Metrics, your Meme-able Moments from your Trust Tracking? Don't worry! Rachel Ray, Group Strategy Director at Dentsu is here to help sort through the plethora of marketing trends we as consumers are faced with every day.

This week we're joined by strategist Baiba Matisone to discuss planning and strategy frameworks, how they help and how when they go wrong they can be a big hinderance.

This week we're joined by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science to discuss how we're targeting the wrong people with the wrong message and how to get brands back on the path to growth.