116 episodes

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Startup Confidential Dr. James F. Richardson

    • Business
    • 5.0 • 7 Ratings

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

    Episode 116 – Finance Your Strategy, Not the Other Way Around

    Episode 116 – Finance Your Strategy, Not the Other Way Around

    It can be very tempting to look at your balance sheet or cash flow and then pick only tactics you can afford based on your present snapshot. The problem with this is not your financial responsibility. The problem is that you can’t compete effectively and grow rapidly until you prioritize competitive strategy first and then determine the relevant playbook you can afford. I promise you that you won’t end up with the same playbook, even if it costs the same. Have a listen and see what you think.
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 5 min
    Episode 115 - Direct to Consumer is Toast for Founders

    Episode 115 - Direct to Consumer is Toast for Founders

    Scaling a consumer-packaged goods brand via the DTC channel is more or less dead to all but the super-wealthy founder. It's important to note that the much larger, adjacent online grocery space is also declining. I explain why the dream is over for scaling into the eight figures online in CPG. And how you should think about both 3P online and the DTC channels moving forward. You don't want to miss this episode.
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 7 min
    Episode 114 - The Death Funnel is Even Deadlier

    Episode 114 - The Death Funnel is Even Deadlier

    The perils of the first $500,000 in recurring sales are many. Most are related to cash flow and getting paid by distributors or retailers. Without the proper seed monies, many companies evaporate despite the power of their innovation. In this episode, I'm updating the episode that launched this tough love podcast. There is less space on shelves than ever before, slotting fees have risen, and competition for access is worse than ever.  Learn how to get through it and thrive.
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 12 min
    Episode 113 - How Athletic Brewing Becomes the Next Billion Dollar Brand

    Episode 113 - How Athletic Brewing Becomes the Next Billion Dollar Brand

    Non-alcoholic beer has been on a tear since 2017. That's when Heineken and an unknown brand, Athletic Brewing, appeared on shelves to shake things up. The latest Skate Ramp brand has crossed $100M rapidly, but will it journey at high speed toward $1B and truly impact the beer industry? I share an excerpt of my thoughts recently written in detail for The Food Institute. 
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 6 min
    Episode 112 - The 2024 Shelf Grab Has Begun

    Episode 112 - The 2024 Shelf Grab Has Begun

    The final wave of failing Covid-19 brands is the eight-figure businesses that used initial raises to make it through Covid supply hell and COGS inflation but are still unprofitable and unable to raise further rounds. As these brands fail, a shelf grab is underway. Let me explain.
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 7 min
    Episode 111 - Why Early-Stage Strategy and Finance Don’t Always Get Along

    Episode 111 - Why Early-Stage Strategy and Finance Don’t Always Get Along

    A common battle occurs between finance and strategy, especially if your finance person is NOT a founder. It’s the idea that we should keep and protect all revenue sources, because the company is not making money. In reality, strategic focus is what you need, not proliferation of UPCs. 
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 8 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Okayohvcxsd ,

Excellent insights!

Extremely valuable content delivered in a fun an digestible style. Thanks!

Rviita ,

Must listen for any CPG entrepreneur

Incredible podcast, and the book is even better! Brilliant insights that any CPG entrepreneur needs to listen to!

Evania2020 ,

Great insights!

This is such a great podcast for people in the Food and Beverage industry, especially start-ups! The episodes are short, fun to listen to, and full of insights. If you own a CPG food company, this is for you!

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