Views on the News Propeller Group

We gathered a group of experts during eCommerce Expo 2022 to share what advice they have for brands and retailers as we head into this holiday period. Featuring the former CEO of Jack Wills and Executive Director at Debenhams Suzanne Harlow, Chairman of Retail Economics Stephen Robertson, Fern Miller Executive Strategy Director at RGA and Karl Lillrud an eCommerce expert and one of the keynote speakers from the two day event

On the latest episode of Views on the News, we explore the world of sonic branding and the growing audio landscape where brands can live.

We speak to Tamara Bates, Group Brand Director at Legal & General and Aifric Lennon, Senior Account Manager and Research Strategist at the global sound and music creative agency, MassiveMusic (Propeller client).

With a recent study finding how sound can influence a person’s desire to engage or avoid a brand by 86%, we focus on why Legal & General decided to enter into sonic branding for the first time and what that process looked like, from idea through to launch.

https://soundadvice.massivemusic.com/

https://www.massivemusic.com/en/work/detail/the-sound-of-legal-general

In this episode of Propeller Group’s Views on the News podcast our Retail Lead, Will Parrott, talks to panellists on the challenges faced by retailers for the festive season and other issues in a session recorded live at Ecommerce Expo’s recent event.

This is part two of two episodes devoted to retail and features Chloe Taylor, Founder and CEO at Eartheia.com, Justin Biddle, UK Lead for Shopware, and Darren Lawson, eCommerce Trading Manager at Tottenham Hotspur Football Club.

Hear why it’s important to plan months in advance, how to be sustainable whilst still promoting Christmas consumption and what to avoid at this uniquely busy time of year.
Catch up with the Part 1 podcast featuring more speakers from brands and agencies here - https://soundcloud.com/user-917192862/retails-christmas-cracker-how-to-make-the-most-of-q4

Get in touch to find out more about Propeller and how we can shape your future for reputation and growth over at this link: propellergroup.com/contact/

Propeller was delighted to welcome author and journalist Mary Ann Sieghart to our latest Wallflowers at The Orgy, our event series that puts senior journalists in the spotlight and flips the script to ask them the questions.

Wallflowers at the Orgy is a reference to the late US writer and novelist Nora Ephron who once said: “Working as a journalist is exactly like being the wallflower at the orgy… everyone else is having a marvellous time, laughing merrily, eating, drinking, having sex in the back room, and I am standing on the side taking notes.”

In this special edition podcast, Rose Bentley, Group Director of Clients & Strategies, held a discussion with Mary Ann Sieghart regarding her latest book: 'The Authority Gap: Why women are still taken less seriously than men, and what we can do about it.'

Filled with stark facts, figures and anecdotes, this episode provides an explanation of the Authority Gap, the psychology behind it, and an action plan to start addressing it.

Get in touch to find out more about Propeller and how we can shape your future for reputation and growth over at this link: www.propellergroup.com/contact/

In the latest episode of Propeller Group’s Views on the News podcast our Retail Lead, Will Parrott, talks to panellists on the challenges faced by retailers for the festive season and other issues in a session recorded live at Ecommerce Expo’s recent event.

This is part one of two episodes devoted to retail and features Aron Cody-Boutcher, Chief Marketing Officer at Onbuy.com, Graham Wilson, Head of New Business Development at Sofology, and Fiona Gordon, Chief Executive Officer at Ogilvy UK.

Hear why it’s vital to maintain flexibility, be as transparent as possible and manage your customers’ expectations – and look out for the Part 2 podcast featuring more speakers from brands and agencies soon.

Get in touch to find out more about Propeller and how we can shape your future for reputation and growth over at this link: https://propellergroup.com/contact/

On the latest episode of Views on the News, we explore how digital is growing - and changing - in advertising.

We speak to Elizabeth Lane, Head of Research and Measurement at IAB UK, Anne Frisbie, SVP of Global Business Development and Partnerships at AdSwizz and Sam Fenton-Elston, CEO of digital agency Anything Is Possible.

We zoom in on the latest IAB results, investigate the remarkable growth of podcasts - and ask if digital can sustain its trajectory.