19 min
Leveraging Thought Leadership With Peter Winick – Episode 38 – Jackie Stavros Leveraging Thought Leadership
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If you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hardships you did not expect. Today on Leveraging Thought Leadership Jackie Stavros, co-author of the new book “Conversations Worth Having” from Berrett-Koehler Publishers talks about her experience going from a well-respected academic writer to meeting the demands of publishing a book in the life-style genre.
How do you go about finding the right publisher? What should you know before you approach a publisher? How do you manage having to change the voice you speak in, the constraints of page counts, and the often under estimated task of actually launching the book are just a few of the stumbling blocks you might encounter. Be sure to listen in as Jackie shares her story and Peter shares his expertise on the publishing world.
If you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hardships you did not expect. Today on Leveraging Thought Leadership Jackie Stavros, co-author of the new book “Conversations Worth Having” from Berrett-Koehler Publishers talks about her experience going from a well-respected academic writer to meeting the demands of publishing a book in the life-style genre.
How do you go about finding the right publisher? What should you know before you approach a publisher? How do you manage having to change the voice you speak in, the constraints of page counts, and the often under estimated task of actually launching the book are just a few of the stumbling blocks you might encounter. Be sure to listen in as Jackie shares her story and Peter shares his expertise on the publishing world.
19 min