How do you go from being a major player in the tech industry to owner of a lifestyle based water company? It's an amazing journey and Kara tells us how and why she did it. Kara Goldin, Founder and CEO of Hint Inc a San Francisco based healthy lifestyle company specializing in flavored water is our guest. She shares with Peter her transition from technology to water, how you can compete with the advertising budget of larger companies, and why you should hire people who know something you don't.