Why are most startups rather hesitant as far as branding is concerned? When should startups ideally invest in their brand? The "JVM Start-up Report“, recently published by Jung von Matt – the renowned creative agency, was a great occasion for our Chief Brand Officer Simon Walter to speak with Jonas Bailly. Jonas is Managing Director at Jung von Matt and one of the publishers of the startup report. Together they discuss the importance of branding for startups and whether the relationship between creative agencies and startups is really that complicated.