The 4 am Report c+p digital

Welcome back to The 4am Report, the podcast that explores AI (artificial intelligence) literacy issues keeping small business owners up at night. In this episode, we’re thrilled to have Tom Winter, the founder of SEO Wind, dive deep into the evolving world of AI and content creation. Host Susan Diaz sits down with Tom to chat about how AI is reshaping content strategies and the myths surrounding its use.
What you’ll learn in this episode:
🔍 AI’s Impact on Content Quality:
We discuss the latest Google content updates and how AI tools can help create helpful, data-packed content that engages readers and complies with search engine standards.
🛠️ Myths vs. Reality:
Many fear that AI content will be flagged by Google as spam or that it will dilute personal voice. Tom debunks these myths, explaining that AI is just a tool that, when used correctly, enhances content quality without compromising authenticity.
🧠 The Power of AI-driven Tools:
From improving search engine performance to streamlining content creation processes, AI tools like ChatGPT are changing the game for content developers and marketers.
🤖 The Cyborg Approach:
Tom advocates for a hybrid model where human creativity and AI capabilities are combined for optimal results. He shares insights on how blending AI with human input can lead to more effective and efficient content strategies.
✍️ Practical Tips for Integrating AI:
For those new to AI, we talk about ways to start with tasks you may dislike, as AI can significantly reduce the time and effort required, enhancing overall productivity.
📈 Tom's Experiment:
Learn about a challenge that Tom took on: publishing 100 articles in 30 days using AI tools, which resulted in an 80% increase in organic traffic.
🎧 Hit play to listen now. And as you do, please take a moment to give us a 5-star rating. 
It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners
📢 Join the Marketing Power Circle 📢
For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the Marketing Power Circle. Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses.
Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.

Connect with Tom Winter on LinkedIn for insights and access to the SEO Wind tool. Dive into AI with a practical approach and see how it can amplify your marketing efforts.

Welcome to The 4am Report, where we dissect AI's dilemmas and opportunities keeping small businesses awake. 🎤 Join Host Susan Diaz today as she brings you the masterclass you need to energize your productivity with 9 essential AI tools. 
Join Susan for a dive into the future of efficiency 🚀✨
Sure, we all know mainstream AI tools like ChatGPT, Claude, and Perplexity, but did you know about Superhuman, which can help you save an hour a day on your inbox management? Or Canva, which can simplify presentations and image editing? And let’s not forget Zapier, the much-needed integrator that can help you stack AI tools for exponential project and cost efficiencies.
In This Episode you’ll find these ‘other’ AI force multipliers for your small business productivity:
Superhuman - Email Management Reimagined 🦸‍♀️

Use: Inbox management with AI-powered responses
Cost: US$30/month
Why: Saves time and keeps your inbox under control
Zencastr - Podcasting, Elevated 🎙️

Use: Recording and publishing podcasts and video clips
Cost: US$30-90/month
Benefits: High-quality separate tracks, easy publishing, and instant transcripts
Canva - Your Graphic Design Genie 🎨

Use: AI-enhanced graphic design
Cost: Free - C$19/month
Highlights: Magic presentations, auto design adjustments, and batch creations
Descript - Video Editing Simplified 🎥 (Mentioned as Opus Pro, potentially a transcription error)

Use: Easy video editing and content creation
Cost: While there is a free, it covers 1 hour and you’ll probably get what you need with the US$12/month plan
Why It's a Game-Changer: Automatic clip generation and editing for viral content
Zapier - Connect Your Tools Effortlessly ⚙️

Use: Integrating various tools to streamline workflows
Cost: While plans start at C$27/month, as a long term Zapier user from the pre-mainstream-AI-era, I can tell you that most meaningful workflows will need $49/month at a minimum. Zapier has also more recently acquired a worthwhile adversary! It’s called
Make. No gatekeeping here. We haven’t tried it but we hear great reports.
Why Necessary: Creates efficient, automated workflows across applications
Connect with Us:
🌟 Subscribe to The 4am Report
📚 Explore AI Literacy: Discover our AI Literacy course and mastermind sessions for small businesses. 
Get The AI Advantage
Join Marketing Power Circle
📅 Want details of Upcoming Events where you can join Susan for real time AI insights? Subscribe to our newsletter here.
🎁 Freebies & Resources: Dive into our treasure trove of AI literacy materials. Grab Yours
🔗 Stay Connected: Follow Susan on LinkedIn for the latest updates and join our vibrant community of AI optimists.
📢 Call to Action: Ready to harness the power of AI in your business? Book a discovery call with Susan to explore how these tools can revolutionize your workflow. Book Now
 

🌟 Welcome to "The 4am Report" 🌟
In this special episode, we're getting right to the heart of AI's impact on small businesses, with a special focus on the critical conversation around user demographics and the digital divide. I am your host, Susan Diaz, and I’m joined by Talica Davies, Principal of Talica Davies Sales Consulting. A sales mind extraordinaire and advocate for democratizing AI, Talica is Program Affiliate for Marketing Power Circle. We explore how AI is currently being harnessed and who is being left behind.
📊 Who's Using AI? Inequality Exposed 📊
A significant portion of society has interacted with AI technologies like ChatGPT, yet there's a noticeable gap in usage among different demographics.
Gen X and small businesses led by traditionally marginalized founders, particularly BIPOC women, show lower engagement with AI. This highlights a digital divide but also an unparalleled opportunity for change.
🌱 The Opportunity to Democratize AI 🌱
This gap presents a unique chance for agile small businesses to leverage AI, potentially leveling the playing field.
By embracing AI, marginalized founders can harness this disruptive technology to amplify their growth, innovate, and compete more effectively in today's digital marketplace.
🔍 Navigating the AI Landscape for Small Businesses 🔍
We discuss practical steps for small businesses to embrace AI, enhance AI literacy, and explore AI's potential to democratize technology access.
Join us as we unravel how small businesses can navigate the AI landscape, harnessing its power for innovation and efficiency.

📢 Join the Marketing Power Circle 📢
For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the Marketing Power Circle. Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses.
Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.
Find Talica Davies on LinkedIn for actionable sales advice. Thank me later! Learn more about how you can work with Talica here.
Want free AI literacy resources? Grab our guide with a collection of ChatGPT prompts to improve your life and everyday productivity!
🎧 Please give us a 5-star rating. 
It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners!

Welcome to Episode 211 of "The 4am Report", with host Susan Diaz. Today, we tackle the elephant in the room for small businesses: AI implementation challenges. Despite the agility and innovation small teams can offer, many are still on the sidelines, puzzled by AI integration. Susan dives deep into the three core hurdles small businesses face in embracing AI, and how to leap over them:
⏰ Leadership Time Constraints: Discover strategies for busy leaders to carve out time for AI learning and planning, understanding its pivotal role in steering business transformation.
🏎️ Navigating the Fast-Changing AI Landscape: With AI evolving daily, grasp how to stay ahead without being overwhelmed, finding reliable partners and resources in this journey.
⚙️ Streamlining Systems for AI: Learn why your current systems and workflows are crucial to AI success and how to optimize them for impactful automation.
Susan shares insights on moving from merely consuming AI content to actual implementation, emphasizing AI's role as a significant change agent, similar to historical milestones like the advent of the internet. This episode is a must-listen for any small business leader looking to harness the power of AI to scale their operations efficiently.
Looking for personalized guidance on AI integration? 
Book a discovery to start your journey toward AI mastery and ensure your small business isn't left behind in the tech revolution.
🔗 Resources for Deeper Learning:
Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.
Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!
🏆 Please give us a 5-star rating. 
It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners!
 

Welcome to The 4am Report, with me your host, Susan Diaz! In this episode, I talk to Matt Paige, Vice President of Marketing at HatchWorks, AI Trainer, and Host of the Built Right Podcast, on the transformative potential of custom Generative Pre-trained Transformers (GPTs) for small businesses.  
📝 In This Episode we cover:
🥊 The concept of AI agents, also referred to as custom GPTs, which can work autonomously and asynchronously, potentially revolutionizing tasks within organizations and life in general.
💵 How to monetize custom GPTs using platforms like Gumroad. And why ‘the GPT store’, which is not yet monetized may be worth your time. 
💻 The evolving role of jobs in the face of AI, with tasks shifting towards more strategic activities rather than repetitive ones.
🏆 The democratization effect of AI on small businesses, allowing them to compete with larger corporations by levelling the playing field.
🤸‍♂️ The emergence of open-source AI models (Mistral, Llama and more) and their significance in the future of technology for small businesses.
🛒 A look at practical examples of how AI can improve daily life, such as generating meal plans catering to specific dietary requirements.
📕 A use case from Matt on how he used a data science approach to create a custom GPT that performed clustering analysis on an Airbnb dataset, resulting in a marketing strategy that was developed in minutes rather than weeks.
All this, and much more, in this value-packed episode of The 4am Report, focussed on creating AI literacy in the marketing domain, for small businesses. 
Hit that play button!
🔗 Resources for Deeper Learning:
Connect with Susan Diaz and Matt Paige on LinkedIn to gain AI literacy insights in real time.
Interested in learning more about custom GPTs and how they can elevate your business? 
Visit myshowrunner.com to discover our custom GPT that is designed to help podcast guests with pre-production. It cuts guest research time from 90 mins to 5 mins! Embrace AI to amplify your business's reach and efficiency. 
Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!
🎧 As you hit play, please drop us a 5-star rating. It allows us to continue to create more episodes with AI insights and tips tailored for the entrepreneurial mind.

🎙️ Welcome to a special edition of The 4am Report, where we  continue to bring awesome AI literacy content covering Generative AI for Small Businesses. Please welcome your host, Susan Diaz! 
Today, we're diving into the transformative world of thinking about Generative AI in a strategic context rather than a task-based approach. We’ll do this with the insights of Karl Yeh. 
👥 Meet our Expert Guest:
Karl Yeh is a Demand generation leader, video content creator, AI strategist and operator, and the Co-founder 0260.AI. Karl brings a wealth of knowledge, sharing how AI tools offer a competitive edge and streamline operations.
For small businesses, AI is not just a buzzword; it's a co-pilot that navigates you through the complexities of modern entrepreneurship.
📝 In This Episode we cover:
AI as Your Co-Pilot: Discover AI's role in enhancing decision-making and efficiency.
Real AI Impact: Karl provides real-world examples where AI has been a game-changer.

Myth-Busting AI: We tackle the myths, giving you the real scoop on AI's capabilities to help you cut through the noise.
Overcoming AI Hurdles: Practical advice for small businesses looking to adopt AI.
AI’s Future: Peek into the future of AI in small businesses over the next five years.
Ethics and Security: We give you practical guidance on the ethical use of AI and how to secure your business while also leveraging the AI landscape.
 
🚀 Take Action Now:
Eager to integrate AI into your small business? This episode is your first step towards leveraging AI's full potential!
🔗 Resources for Deeper Learning:
Connect with Susan Diaz and Karl Yeh on LinkedIn to gain AI literacy insights in real time.
Discover how Karl’s AI implementation firm, 0260.AI can help you accelerate your AI plans.
Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!
🎧 Don't get left behind in the AI revolution. Subscribe to The 4am Report for more such insights and tips tailored for the entrepreneurial spirit.
Drop us a 5-star rating. It allows us to keep coming back with more powerful AI literacy episodes to help small businesses soar!