21 min
Leveraging Thought Leadership With Peter Winick – Episode 81 - Allison Shapira Leveraging Thought Leadership
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- Marketing
Taking your book to market comes with many decisions people won't considered until after the book is written. Have you clearly defined your audience? Do you seek a traditional publisher or self publish?
Our guest Allison Shapira, CEO of Global Public Speaking and author of "Speak with Impact" gives us her insight on getting her book published, pricing vs value, and how success comes from building relationships of trust with clients.
Taking your book to market comes with many decisions people won't considered until after the book is written. Have you clearly defined your audience? Do you seek a traditional publisher or self publish?
Our guest Allison Shapira, CEO of Global Public Speaking and author of "Speak with Impact" gives us her insight on getting her book published, pricing vs value, and how success comes from building relationships of trust with clients.
21 min